I’ll be honest, this started as a standard post about methods and case studies, but it turned out differently. If you came for a huge case study, you are in the wrong place, but I still hope you find something interesting here. These are just bits and pieces, little personal stories about how I got into field research. 

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If I told you that you were an addict, you would most likely object. You aren’t a drinker, you quit smoking when your sweet baby boy was born and you haven’t done anything else in your life. Addiction is a complex topic in psychology and can occur in many forms. Often, it is assumed it means only to compulsively engage in drug and alcohol abuse, but the fact is that behavioral addiction can occur with all the negative consequences in a person’s life as well. It can include staying glued to YouTube instead of working, constantly checking email, shamelessly answering WhatsApp while meeting with friends, thus multitasking and dividing attention incessantly. Thanks to the new technology, most of the Western world displays serious behavioral addiction, so much so that last year, an editorial in The American Journal of Psychiatry raised the prospect of adding “Internet addiction” to the DSM.

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To be honest, reading books is a constant struggle for me. I can’t count how many I have left half-read in the past years. It is even harder when I try reading non-fiction literature. However, I’m aware of the fact that this is one of the best ways to get in-depth knowledge about my profession, so from time to time I force myself to read a book. In this post, I collected those UX books that somehow managed to grab my attention, and which I can truly advise reading.

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Every once in a while you should step out of the day-to-day treadmill of product development, take a deep breath, and look at the bigger picture. Today we introduce the UX Strategy Canvas which will help you do just that. You can get your team together, review your fresh user insights and your numbers, brainstorm on the next steps, and update your strategy. Depending on your product and market, you should do this every 2-4 months.

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We are living in the era of distractive design and technology. We have many annoying electronic devices competing for our constant attention. As Mark Weiser said: “The scarcest resource in the 21st Century will not be technology, it will be attention.”

So how to compete on the digital market for this very scarce resource? This is what Calm Technology can help you with.

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A good product roadmap is a very simple list of high-level goals you want to achieve in the next 3-6 months. This roadmap will guide your UX team (and everyone else) in the right direction. You also need to plan the next steps you take, which means planning the design sprints. Last, but not least, you have to define how designers and developers will work together. In this article I will share how to do all these things.

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Within moments of meeting you, people decide all sorts of things about you, from intelligence to trustworthiness. Experts say it takes just three seconds for someone to determine whether they like you or not. When it comes to the digital world, decisions are made in a very similar way during user onboarding. Google has recently confirmed in their own research that users form opinions about a website in 50 milliseconds. Silicon Valley analyst Andrew Chen attests that 77 percent of users never use the app again 72 hours after the onboarding. So like it or not, if your app isn’t a knockout on the first impression, it’s probably going to be deleted or forgotten. But there is a way to enhance your app’s ‘first introduction’ and help your users discover your product’s benefits, functions, and usage – you just have to design a delightful onboarding experience. But how?

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