Category: UX Design Methods

Visual Hints That Drive User Behaviour

In this article I’d like to discuss a few examples about how you can use visual devices to help drive user behaviour. If we’re talking about visual design, you might think it only refers to how things look, but it’s goes much deeper than that. Visuality and good visual hints can add a lot to the understanding of how a digital product works and behaves. Over the course of these few paragraphs I’d like to emphasise the importance of good visual cues. ☝️

user behaviour

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Category: UX Design Methods

How to avoid distractive design and create successful products?

We are living in the era of distractive design and technology. We have many annoying electronic devices competing for our constant attention. As Mark Weiser said: “The scarcest resource in the 21st Century will not be technology, it will be attention.”

So how to compete on the digital market for this very scarce resource? This is what Calm Technology can help you with.

Keep calm and avoid distractive design

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Category: UX Design Methods

The Design of the Dark Side – the UX Dark Patterns

My clients often tell me that they want to build the Death Star of their product. Unwittingly, it always reminds me how easily rebels blew it up. Three times, to be accurate. A soundly designed user experience can really make your product a planet killer, but using the force to abuse emotions with a dark pattern easily blows up that strongly coveted ultimate weapon of yours.

Dark side of UX: Dark patterns

Putting science fiction aside for a second, UX designers’ aim is to enhance customer satisfaction and increase loyalty with their solid understanding of human psychology to build a real win-win situation for both users and businesses. And while deception has existed since the world was born, for a long time we believed designers’ sole purpose is – or at least should be – to make something good greater.

Taking advantage of human haste, inattention or desire, boosting frustration, the sense of lack or the fear of missing out is the dark side of UX and the definition of Dark Patterns.

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Category: UX Design Methods

UX in Product Roadmaps: How to plan your design activities?

A good product roadmap is a very simple list of high-level goals you want to achieve in the next 3-6 months. This roadmap will guide your UX team (and everyone else) in the right direction. You also need to plan the next steps you take, which means planning the design sprints. Last, but not least, you have to define how designers and developers will work together. In this article I will share how to do all these things.

UX roadmap

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Category: UX Design Methods

How will chatbots solve day-to-day problems in Africa?

In the Western world everyone is talking about (and via) messaging apps and chatbots. They are going big all around the globe and Africa is not an exception: 78% of Kenyan smartphone users said that they use their devices for chatting and social networking.


The question is given: why don’t we utilize the technological improvements to make these already existing solutions better, smarter and more efficient. We at UXstudio started thinking about how a chatbot could help with those day-to-day tasks.

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Category: UX Design Methods

User Onboarding – How to create a delightful first experience?

Slack onboarding process

Within moments of meeting you, people decide all sorts of things about you, from intelligence to trustworthiness. Experts say it takes just three seconds for someone to determine whether they like you or not. When it comes to the digital world, decisions are made in a very similar way during user onboarding. Google has recently confirmed in their own research that users form opinions about a website in 50 milliseconds. Silicon Valley analyst Andrew Chen attests that 77 percent of users never use the app again 72 hours after the onboarding. So like it or not, if your app isn’t a knockout on the first impression, it’s probably going to be deleted or forgotten. But there is a way to enhance your app’s ‘first introduction’ and help your users discover your product’s benefits, functions, and usage – you just have to design a delightful onboarding experience. But how?

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Category: UX Design Methods

The Best UX Research Tools

A few weeks ago I heard about a UX researcher who died because he got lost in the labyrinth of UX research tools. 🙂 Of course it’s not true, but you can easily get lost and puzzled when you start looking at all the infinite options that have become available lately. That’s why I decided to compile the most common UX research tools for you and hopefully, you will be able find the proper ones for your needs.

UX research tools

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Category: UX Design Methods

Category: UX Design Methods

Does a modular design approach future-proof your concept?

When you’re designing a digital product for a long project, two questions probably come to mind when planning it: “How long will it last?” and “Is it scalable?”

The super fast advance of technology has (of course) a huge impact on the answer. What is conventional and up to date today, tomorrow is obsolete. You don’t see an app, website or even an operating system to have exactly the same UI or even user experience for more than a year or two.
However, there are interface patterns that remain untouched (… well, slightly).

So lets see how you can make sure that new features can be added to a project without redesigning everything. How do you keep any new updates from ruining the whole navigation system and user experience?

modular design

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Category: UX Design Methods

The Best UX Design Tools Recommended by UX studio

Many designers still use Photoshop for literally everything. However, the market is full of increasingly better tools that focus on particular solutions. So I decided to compile a list of the most common tools that a UX designer should know about. In this list, you can find prototyping, UI and collaboration tools. Many of them will be familiar to you, but I hope you will find some interesting ones for specific tasks. My recommendation is to choose the appropriate tools for the task and don’t restrict yourself to one product. This list might also prove useful for comparing them with each other. So here comes our list of UX design tools.

ux design tools

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Category: UX Design Methods

Harness the Power of Magic Moments in Your Customer Journey Mapping

Customer journey mapping needs to be more than just an eyecandy in your product design process. These journeys are ideal when you have to think about complex issues. The output, the infographics are always something to gloat with in front of your colleagues and clients. But sometimes – just sometimes – it’s a little bit overwhelming and not actionable enough. Let’s take a tiny example: I have 8×8 brackets in my journey. What should I do? I can’t take all of these into consideration! Touchpoints are a great place to start but you can also boost these taking newer research into consideration.

932255_istock_000037340664

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Category: UX Design Methods

The 3 most important fields in ecommerce UX

ecommerce ux

Are you the one who has or deals with ecommerce sites somehow? Then I have news for you: You have to be a pro in UX. User experience is the key to your sites’ growth. There are plenty of case studies about this topic which focus on the best practices. In this article, I would like to give you another viewpoint with the 3 most important parts of the ecommerce UX. Those 3 fields are: customer service, checkout flow, and trust building.

Let’s see… Read More »

Category: UX Design Methods

Overcoming remote work challenges – 5 solutions for collaboration

Remote work is getting more & more popular nowadays. It’s understandable: With the right tools in your hand, distance is not a burden anymore.

Think of it for a minute: you can work with the best professionals no matter where they are! Even from the other side of the world. 

Yet, many Product owners, scrum masters, team leaders & members know that one of the weakest points of remote work is collaboration. Thus we’d like to offer you 5 practical ways how to solve remote work collaboration issues.

remote work

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Category: UX Design Methods

The Mobile First Design Checklist

The whole story started by a recent post in the AdEspresso facebook group:

“I’ve been reviewing a lot of campaigns the past few days and the trend I’m noticing is that mobile isn’t just important it’s literally getting 99% of the traffic for some campaigns.”

Paul about mobile is important

Although 99% is a rhetorical exaggeration, our experience is that at least 50% of our visitors come from mobile. It depends on many factors but we can definitely say that this number is increasing. Therefore I decided to take a closer look at ‘Mobile first design’ and go through some aspects that need to be considered. Read More »

Category: UX Design Methods

Design culture – what is it and how to build it?

In an organisation with design culture, people don’t just work for their paychecks but they are passionately engaged in the creation of real results. These companies are built for creating great products and every member of the team wants to reach one goal: engage their customers with meaningful experiences.

“Culture eats strategy for breakfast.”

Says Peter Drucker. In a company with a healthy culture, customer satisfaction and progress is inevitable, because the company members are motivated and creating extremely high quality products. So then, we just have to sprinkle a bit “design culture” on your organisation, right? As always, it’s not that simple.

Building a design culture inside a company is not an easy task because it’s all about relationships, interactions and attitudes. But if we observe all the characteristics of a design culture, we can find some exact methods and techniques to work with.

ux studio

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Category: UX Design Methods

Preserving human touch – Designing with Emotion

When we mention Emotional Design, cute mascots or funny error messages appear in the thought bubbles of each member of the audience. Or at least in most of them. This is one of the main reasons why it’s a great idea to go beyond our beloved illustrations and not just study their justification, but explore and search other ways we can ‘design with emotion’. Read More »

Category: UX Design Methods

UX survey: Do you really need a UX survey? And how to do it?

Let’s do a UX survey. In many teams this is the first idea when they would like to find out more about their users and their needs. Doing a survey looks like a quick and easy win, but in reality it is the opposite. It’s difficult to write the right questions. Many people don’t even know that their questions are biased or misleading. And browsing through a lot of survey answers you often feel they don’t help you at all. In this article I’ll clarify when to use surveys, and give you some useful tips on how to do it.

Women filling a UX survey on her computer.

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Category: UX Design Methods

The Next Big Thing in Design: UX Design Trends of 2017

A new design language? Fancy animations? UX of self-driving cars? Or chatbots augmented in a virtual reality? 🙂 These are cool things, and many people will list them as the hot UX design trends of 2017, but I think there have to be more out there. I think the next big thing in design is product (or service) design. Designers has to be able to find out what will be a successful product or service. As they mentioned in the Design Disruptors movie, it is not about how to design stuff (with the lean ux method it’s already solved), but what to design. What functions does a winning product have?

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Category: UX Design Methods

5 steps to build an MLP (Minimum Lovable Product)

love

Do you have an awesome idea for a product, but you have no clue how to start? You want to make sure that your product will be successful, but you don’t know what should be the first step?

At UX Studio, we had the same issues before, but thanks to Jamie Levy and her book “UX Strategy”, we found a way to fix these.

By mixing up Business strategy & User research you can drastically increase your chances that your product will be loved by your customers.

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Category: UX Design Methods

How to talk about design in your team

talking about design

I think everyone who ever worked on visual projects – designer, product manager or developer –  knows this problem: we try to make decisions about visual materials together. We think that everyone has the same image in their head. But actually it turns out that we don’t. This discrepancy is surely not the designer’s fault. It’s the fault of our communication. Talking about colors or fonts is like talking about a song or a dance move. Maybe you can describe it with words, but you can’t share the full experience. Luckily at UX Studio we discovered some really great methods to find answers for visual questions together.

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