Category: Web App UX

How to Measure a Product’s User Experience

Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? And how can you find out why they are not?

Measuring design and utilizing data are essential steps towards creating a sustainable product. UX metrics are the solution. Let me show you how to use data to improve your product.

measure design

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Category: Web App UX

UX Writing as a Superpower

It’s a UX mantra and also a mission statement to create useful and usable products. Thus, creating useful and usable content is also self-evident. But is it really? It’s also one of the fundamental statements that copy is part of user experience and the UX Designer is responsible for providing a copy suggestion that is reviewed, tested and iterated. As all skills, UX writing also needs to be practiced, so there’s a chance you are a UX Designer with a lucky combination of skill sets.

The recent appearance of the UX Writer position reflects the complex digital tendency beyond the user interface, drawing the importance of strategy behind content.

UX Writing

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Category: Web App UX

How to Design Screens – The Hateful Eight in Screen Design

Probably the most common question about UX is how to start screen design and what principles should we care about? Designing screens starts with sketching. We at UX studio start with quick paper sketches, then build wireframes and clickable prototypes, test them, repair them, and finally get to the pixel perfect, colorful detailed design plans. In what follows we will show you the eight most important rules of thumb which one needs to take into account when designing screens. These are the basics for anyone who is working on designing a digital product.

screen design

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Category: Web App UX

Conventions vs Uniqueness in UI trends

Looking at the crazy yet charming diversity of old websites reminds me of typical scenarios of teenage years. The bittersweet era of exploration, the search for identity, trying to be different from everyone else, feeling determined and entitled, yet doing the same mistakes and looking just as clumsy and unsettled as everyone else at this age.

ui trends

 

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Category: Web App UX

Text-free interfaces – Can you understand them? Take the quiz!

text free interface

Approximately 60% of the world’s population can’t read this article. Why? Mainly, because they are too young to read or they don’t understand the language, or maybe they can’t read at all. How would you succeed in a world where you can’t understand anything of the written language? How would you interact with interfaces, for instance? You can try it out with these text-free interfaces!

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Category: Web App UX

Category: Web App UX

Harness the Power of Magic Moments in Your Customer Journey Mapping

Customer journey mapping needs to be more than just an eyecandy in your product design process. These journeys are ideal when you have to think about complex issues. The output, the infographics are always something to gloat with in front of your colleagues and clients. But sometimes – just sometimes – it’s a little bit overwhelming and not actionable enough. Let’s take a tiny example: I have 8×8 brackets in my journey. What should I do? I can’t take all of these into consideration! Touchpoints are a great place to start but you can also boost these taking newer research into consideration.

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Category: Web App UX

The 3 most important fields in ecommerce UX

ecommerce ux

Are you the one who has or deals with ecommerce sites somehow? Then I have news for you: You have to be a pro in UX. User experience is the key to your sites’ growth. There are plenty of case studies about this topic which focus on the best practices. In this article, I would like to give you another viewpoint with the 3 most important parts of the ecommerce UX. Those 3 fields are: customer service, checkout flow, and trust building.

Let’s see… Read More »

Category: Web App UX

How to destroy user experience with too many choices

Maybe I’m alone on this, but I hate those kinds of restaurants, where they have like a hundred different dishes on their menu. Because of the terrifying number of choices, I get decision paralysis and I usually end up ordering grilled cheese with potato on the side. This phenomena is described in Hick’s law and plays an important role in the process of designing an application or website. Having forgotten about it can destroy the user experience of an otherwise good product, and this is what almost happened to us.

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Category: Web App UX

How we identified worthless app features with customer journey

Just like cancer, a bad feature will slowly kill your app. Finding those features in time may just save your product. To eliminate the harmful features we used customer journey mapping, which is an incredibly useful tool to understand and improve your customer experience. The tool was used as a part of a longer process, we used customer journey mapping as a key element to identify the features we needed in a fashion and lifestyle application. Read More »

Category: Web App UX

Category: Web App UX

Category: Web App UX

Category: Web App UX

Category: Web App UX

Category: Web App UX

Empty State Design – What You Need to Know

One of the first design elements users meet with in an application is the so-called “empty state”. When we first open a CRM software, the list of our customers is yet empty. When we open a new document for editing, the document is plain. Traditionally, in case of a desktop/offline application, blankness is an indicator that content can be filled in there.

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Category: Web App UX