Category: Web App UX

Category: Web App UX

Harness the Power of Magic Moments in Your Customer Journey Mapping

Customer journey mapping needs to be more than just an eyecandy in your product design process. These journeys are ideal when you have to think about complex issues. The output, the infographics are always something to gloat with in front of your colleagues and clients. But sometimes – just sometimes – it’s a little bit overwhelming and not actionable enough. Let’s take a tiny example: I have 8×8 brackets in my journey. What should I do? I can’t take all of these into consideration! Touchpoints are a great place to start but you can also boost these taking newer research into consideration.

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Category: Web App UX

The 3 most important fields in ecommerce UX

ecommerce ux

Are you the one who has or deals with ecommerce sites somehow? Then I have news for you: You have to be a pro in UX. User experience is the key to your sites’ growth. There are plenty of case studies about this topic which focus on the best practices. In this article, I would like to give you another viewpoint with the 3 most important parts of the ecommerce UX. Those 3 fields are: customer service, checkout flow, and trust building.

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Category: Web App UX

How to destroy user experience with too many choices

Maybe I’m alone on this, but I hate those kinds of restaurants, where they have like a hundred different dishes on their menu. Because of the terrifying number of choices, I get decision paralysis and I usually end up ordering grilled cheese with potato on the side. This phenomena is described in Hick’s law and plays an important role in the process of designing an application or website. Having forgotten about it can destroy the user experience of an otherwise good product, and this is what almost happened to us.

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Category: Web App UX

How we identified worthless app features with customer journey

Just like cancer, a bad feature will slowly kill your app. Finding those features in time may just save your product. To eliminate the harmful features we used customer journey mapping, which is an incredibly useful tool to understand and improve your customer experience. The tool was used as a part of a longer process, we used customer journey mapping as a key element to identify the features we needed in a fashion and lifestyle application. Read More »

Category: Web App UX

Category: Web App UX

Category: Web App UX

Category: Web App UX

Category: Web App UX

Category: Web App UX

Empty State Design – What You Need to Know

One of the first design elements users meet with in an application is the so-called “empty state”. When we first open a CRM software, the list of our customers is yet empty. When we open a new document for editing, the document is plain. Traditionally, in case of a desktop/offline application, blankness is an indicator that content can be filled in there.

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Category: Web App UX