Does a modular design approach future-proof your concept?

When you’re designing a digital product for a long project, two questions probably come to mind when planning it: “How long will it last?” and “Is it scalable?”

The super fast advance of technology has (of course) a huge impact on the answer. What is conventional and up to date today, tomorrow is obsolete. You don’t see an app, website or even an operating system to have exactly the same UI or even user experience for more than a year or two.
However, there are interface patterns that remain untouched (… well, slightly).

So lets see how you can make sure that new features can be added to a project without redesigning everything. How do you keep any new updates from ruining the whole navigation system and user experience?

modular design

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The Single Biggest Reason Most Products Fail

I suddenly woke up sweating in my bed. It was a sunny, but cold winter morning. The light peacefully illuminated my room through the window. Everything was calm and white outside. But I was breathing fast and my head was full of thoughts.

Why does it take two weeks for that feature? Do the devs work at all? We should add a better search. And chat option to the landing page. We don’t have the right target group. Will anybody use this at all? Will they ever admit that the core concept was wrong? Is it a product failure or a marketing issue? Our open rate sucks. What if we did a chatbot instead?

Okey. Slow down and take a deep breath. It’s time for that morning coffee.

There is definitely something wrong in the tech world nowadays. A new JS package manager comes out every single month. If you want to be hip you have to change your whole technology stack twice a year. Marketing got crazy. Do inbound. Do account based. Do Twitter. Do Snapchat. Do Instagram. Do live video. Do chatbots.

While we are flooded with trends and visions, we tend to forget the single most important thing in any product’s life: the people we build it for.

Product failure: the single biggest reason most products fail.

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Tech trends we can’t wait to see in 2017 as a design team

Living in the present, I often forget how fast the world is changing around us. While we spent our time playing Pokémon Go and kept dreaming about self-driving cars, plenty of other solutions started to unfold around us to change our lives for good. Taking the first steps into the new year, I collected all the tech trends that keep us steamed up and can’t wait to see how they effect our work as designers.

tech trends in 2017

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A Robot’s Guide to Dealing with Humans

It all started 3,5 years ago when I became an entrepreneur. In half a year I had a team of 3, and we have doubled in size every year since then. And soon I realized, it’s all about people. Teammates, clients and the end users we design the products for.

I pushed it hard, we really did make great designs, but I started getting weird feedback from different sources. “You are a nice guy, but I would have handled that differently” or “Next time please be more ….”

I always thought I’m a social person, but from these kinds of feedback, I started to think I might in fact be an insensitive robot instead.

So what can a robot do when a noisy and messy world sends strange signals all the time? Well, I started to learn like a machine. And I started with the hardest challenge, firing someone.


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Your Startup Design Kit from Bootstrapping to a Successful Product

Startups are not primarily about making money or creating stuff. Startups exist in order to learn how to build a sustainable business. Sustainability is the key for successful growth. How do we reach that? By applying build-measure-learn cycles and accelerating feedback loops. This learning can be validated scientifically, by running experiments that allow us to test each element of our vision.

startup design

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The Best UX Design Tools Recommended by UX studio

Many designers still use Photoshop for literally everything. However, the market is full of increasingly better tools that focus on particular solutions. So I decided to compile a list of the most common tools that a UX designer should know about. In this list, you can find prototyping, UI and collaboration tools. Many of them will be familiar to you, but I hope you will find some interesting ones for specific tasks. My recommendation is to choose the appropriate tools for the task and don’t restrict yourself to one product. This list might also prove useful for comparing them with each other. So here comes our list of UX design tools.

ux design tools

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Harness the Power of Magic Moments in Your Customer Journey Mapping

Customer journey mapping needs to be more than just an eyecandy in your product design process. These journeys are ideal when you have to think about complex issues. The output, the infographics are always something to gloat with in front of your colleagues and clients. But sometimes – just sometimes – it’s a little bit overwhelming and not actionable enough. Let’s take a tiny example: I have 8×8 brackets in my journey. What should I do? I can’t take all of these into consideration! Touchpoints are a great place to start but you can also boost these taking newer research into consideration.


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The 3 most important fields in ecommerce UX

ecommerce ux

Are you the one who has or deals with ecommerce sites somehow? Then I have news for you: You have to be a pro in UX. User experience is the key to your sites’ growth. There are plenty of case studies about this topic which focus on the best practices. In this article, I would like to give you another viewpoint with the 3 most important parts of the ecommerce UX. Those 3 fields are: customer service, checkout flow, and trust building.

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Overcoming remote work challenges – 5 solutions for collaboration

Remote work is getting more & more popular nowadays. It’s understandable: With the right tools in your hand, distance is not a burden anymore.

Think of it for a minute: you can work with the best professionals no matter where they are! Even from the other side of the world. 

Yet, many Product owners, scrum masters, team leaders & members know that one of the weakest points of remote work is collaboration. Thus we’d like to offer you 5 practical ways how to solve remote work collaboration issues.

remote work

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The Mobile First Design Checklist

The whole story started by a recent post in the AdEspresso facebook group:

“I’ve been reviewing a lot of campaigns the past few days and the trend I’m noticing is that mobile isn’t just important it’s literally getting 99% of the traffic for some campaigns.”

Paul about mobile is important

Although 99% is a rhetorical exaggeration, our experience is that at least 50% of our visitors come from mobile. It depends on many factors but we can definitely say that this number is increasing. Therefore I decided to take a closer look at ‘Mobile first design’ and go through some aspects that need to be considered. Read More »



How to destroy user experience with too many choices

Maybe I’m alone on this, but I hate those kinds of restaurants, where they have like a hundred different dishes on their menu. Because of the terrifying number of choices, I get decision paralysis and I usually end up ordering grilled cheese with potato on the side. This phenomena is described in Hick’s law and plays an important role in the process of designing an application or website. Having forgotten about it can destroy the user experience of an otherwise good product, and this is what almost happened to us.

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How to integrate design into your agile process?

A bunch of developers published the ‘agile manifesto‘ in 2001 after they got fed up with the many software projects that hadn’t worked. They thought that these projects were too complicated and too slow, in other words, they weren’t sufficient enough. The developers had to do many unnecessary things. The system was inflexible and couldn’t cope with changes. It was difficult to plan projects which eventually weren’t accomplished on time. The participants were always stressed. And then the agile design process was born.

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Design culture – what is it and how to build it?

In an organisation with design culture, people don’t just work for their paychecks but they are passionately engaged in the creation of real results. These companies are built for creating great products and every member of the team wants to reach one goal: engage their customers with meaningful experiences.

“Culture eats strategy for breakfast.”

Says Peter Drucker. In a company with a healthy culture, customer satisfaction and progress is inevitable, because the company members are motivated and creating extremely high quality products. So then, we just have to sprinkle a bit “design culture” on your organisation, right? As always, it’s not that simple.

Building a design culture inside a company is not an easy task because it’s all about relationships, interactions and attitudes. But if we observe all the characteristics of a design culture, we can find some exact methods and techniques to work with.

ux studio

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Preserving human touch – Designing with Emotion

When we mention Emotional Design, cute mascots or funny error messages appear in the thought bubbles of each member of the audience. Or at least in most of them. This is one of the main reasons why it’s a great idea to go beyond our beloved illustrations and not just study their justification, but explore and search other ways we can ‘design with emotion’. Read More »



UX survey: Do you really need a UX survey? And how to do it?

Let’s do a UX survey. In many teams this is the first idea when they would like to find out more about their users and their needs. Doing a survey looks like a quick and easy win, but in reality it is the opposite. It’s difficult to write the right questions. Many people don’t even know that their questions are biased or misleading. And browsing through a lot of survey answers you often feel they don’t help you at all. In this article I’ll clarify when to use surveys, and give you some useful tips on how to do it.

Women filling a UX survey on her computer.

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How to get positive app reviews without using an Indian click farm

So you released a killer update for your app, but you can’t see the download numbers growing. Guess what, your old 1 star reviews will stay with you forever. You can be like Jared from HBO’s Silicon Valley and pay a bunch of money to an Indian click farm to get some positive app reviews. Or you can follow these 5 practical steps to make your users want to rate your app. (Quick tip: don’t be like Jared, use our tips instead.)positive app reviews in Silicon Walley Read More »



UX Minimum Checklist: the things every product team should do

After working with many product teams in small and big companies, I collected the most important things you have to do while you build a digital product. This is the UX Minimum Checklist. It can help you to start building a design culture in your organization. It is not perfect. But still, it is a good startig point and a checklist for anyone. So does your team fit the minimum requirements?
UX minimum checklist for product teams

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The Next Big Thing in Design: UX Design Trends of 2017

A new design language? Fancy animations? UX of self-driving cars? Or chatbots augmented in a virtual reality? 🙂 These are cool things, and many people will list them as the hot UX design trends of 2017, but I think there have to be more out there. I think the next big thing in design is product (or service) design. Designers has to be able to find out what will be a successful product or service. As they mentioned in the Design Disruptors movie, it is not about how to design stuff (with the lean ux method it’s already solved), but what to design. What functions does a winning product have?

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