The 5-Step Method to Find & Solve the Most Painful Problem of Your Audience

There are several moments during a product design process when a team needs to make decisions because they have hundreds of ideas but no time to test them all. They can be really awkward because debates based on personal preferences and “I am the boss so I decide” can cause unnecessary conflicts within the team. Even with the good old “let’s vote” method, we can easily forget users’ needs. In addition, week-long discussions and decision procrastination can damage the product. So we have to be quick.

In this case study, you can follow a five-step guide to how we simplified complex design problems and made quick decisions to speed up the process.

Read More »

How might bad UX design might kill you in the future?

bad ux design

For most of us, a bad user experience means only a bit of frustration or a waste of time. But in some cases, bad UX design can severely harm or even kill people. As we allow technology to infiltrate every field of our lives, bad UX design could become even more dangerous in the future. We don’t have to look that far into the future to find some dangerous UX mistakes…

Read More »

Chatbots: A Popped Balloon or a Working Solution?

I recently attended a speech given by Kevin Kelly, the founder and editor of Wired magazine, about how artificial intelligence and machine learning will bring a second Industrial Revolution. He said the actual path of a raindrop as it goes down the valley is unpredictable, but the general direction is inevitable. The coming of the cognitive revolution is inescapable, but we can’t expect artificial behavior to mimic the human one.


Read More »

Field Research: Not a Case Study

I’ll be honest, this started as a standard post about methods and case studies, but it turned out differently. If you came for a huge case study, you are in the wrong place, but I still hope you find something interesting here. These are just bits and pieces, little personal stories about how I got into field research. 

field research

Read More »

Slackbots: Are They Answering All Your Questions or Distracting You from Work?


Since Slack started four years ago, it has quickly become the coolest and dearest workplace communication tool on the market. Somehow, their totally new tone and user experience just struck a chord with users, and the app has taken off like wildfire. In the last couple years, Slack has become much more than a communication tool, in large part because of its Slackbots. Are they really good for us?

Read More »

UX Writing as a Superpower

It’s a UX mantra and also a mission statement to create useful and usable products. Thus, creating useful and usable content is also self-evident. But is it really? It’s also one of the fundamental statements that copy is part of user experience and the UX Designer is responsible for providing a copy suggestion that is reviewed, tested and iterated. As all skills, UX writing also needs to be practiced, so there’s a chance you are a UX Designer with a lucky combination of skill sets.

The recent appearance of the UX Writer position reflects the complex digital tendency beyond the user interface, drawing the importance of strategy behind content.

UX Writing

Read More »

How to Design Screens – The Hateful Eight in Screen Design

Probably the most common question about UX is how to start screen design and what principles should we care about? Designing screens starts with sketching. We at UX studio start with quick paper sketches, then build wireframes and clickable prototypes, test them, repair them, and finally get to the pixel perfect, colorful detailed design plans. In what follows we will show you the eight most important rules of thumb which one needs to take into account when designing screens. These are the basics for anyone who is working on designing a digital product.

screen design

Read More »

Conventions vs Uniqueness in UI trends

Looking at the crazy yet charming diversity of old websites reminds me of typical scenarios of teenage years. The bittersweet era of exploration, the search for identity, trying to be different from everyone else, feeling determined and entitled, yet doing the same mistakes and looking just as clumsy and unsettled as everyone else at this age.

ui trends


Read More »

Text-free interfaces – Can you understand them? Take the quiz!

text free interface

Approximately 60% of the world’s population can’t read this article. Why? Mainly, because they are too young to read or they don’t understand the language, or maybe they can’t read at all. How would you succeed in a world where you can’t understand anything of the written language? How would you interact with interfaces, for instance? You can try it out with these text-free interfaces!

Read More »

Distraction Is a Designer Drug. You Are an Addict, Too

If I told you that you were an addict, you would most likely object. You aren’t a drinker, you quit smoking when your sweet baby boy was born and you haven’t done anything else in your life. Addiction is a complex topic in psychology and can occur in many forms. Often, it is assumed it means only to compulsively engage in drug and alcohol abuse, but the fact is that behavioral addiction can occur with all the negative consequences in a person’s life as well. It can include staying glued to YouTube instead of working, constantly checking email, shamelessly answering WhatsApp while meeting with friends, thus multitasking and dividing attention incessantly. Thanks to the new technology, most of the Western world displays serious behavioral addiction, so much so that last year, an editorial in The American Journal of Psychiatry raised the prospect of adding “Internet addiction” to the DSM.


Read More »

How to Be a Tech CEO – The 5 Stages Every CEO Goes Through

For a few days, I was on top of the world. Everything went well, and life was beautiful. Then the shitstorm kicked in and suddenly I felt everything collapse. All the things I’d built fell apart. This is the frightening roller-coaster ride of being a tech CEO. Only we know what it feels like when ups and downs are coming with high intensity, sometimes even multiple times a week.

tech CEO

Read More »

Top 5 UX Books that Are Absolutely Worth Your Time Reading

To be honest, reading books is a constant struggle for me. I can’t count how many I have left half-read in the past years. It is even harder when I try reading non-fiction literature. However, I’m aware of the fact that this is one of the best ways to get in-depth knowledge about my profession, so from time to time I force myself to read a book. In this post, I collected those UX books that somehow managed to grab my attention, and which I can truly advise reading.ux books

Read More »

UX Strategy Canvas: a Handy Tool to Review and Update Your UX Strategy

Every once in a while you should step out of the day-to-day treadmill of product development, take a deep breath, and look at the bigger picture. Today we introduce the UX Strategy Canvas which will help you do just that. You can get your team together, review your fresh user insights and your numbers, brainstorm on the next steps, and update your strategy. Depending on your product and market, you should do this every 2-4 months.

UX strategy

Read More »

Visual Hints That Drive User Behaviour

In this article I’d like to discuss a few examples about how you can use visual devices to help drive user behaviour. If we’re talking about visual design, you might think it only refers to how things look, but it’s goes much deeper than that. Visuality and good visual hints can add a lot to the understanding of how a digital product works and behaves. Over the course of these few paragraphs I’d like to emphasise the importance of good visual cues. ☝️

user behaviour

Read More »

How to avoid distractive design and create successful products?

We are living in the era of distractive design and technology. We have many annoying electronic devices competing for our constant attention. As Mark Weiser said: “The scarcest resource in the 21st Century will not be technology, it will be attention.”

So how to compete on the digital market for this very scarce resource? This is what Calm Technology can help you with.

Keep calm and avoid distractive design

Read More »

The Design of the Dark Side – the UX Dark Patterns

My clients often tell me that they want to build the Death Star of their product. Unwittingly, it always reminds me how easily rebels blew it up. Three times, to be accurate. A soundly designed user experience can really make your product a planet killer, but using the force to abuse emotions with a dark pattern easily blows up that strongly coveted ultimate weapon of yours.

Dark side of UX: Dark patterns

Putting science fiction aside for a second, UX designers’ aim is to enhance customer satisfaction and increase loyalty with their solid understanding of human psychology to build a real win-win situation for both users and businesses. And while deception has existed since the world was born, for a long time we believed designers’ sole purpose is – or at least should be – to make something good greater.

Taking advantage of human haste, inattention or desire, boosting frustration, the sense of lack or the fear of missing out is the dark side of UX and the definition of Dark Patterns.

Read More »

UX in Product Roadmaps: How to plan your design activities?

A good product roadmap is a very simple list of high-level goals you want to achieve in the next 3-6 months. This roadmap will guide your UX team (and everyone else) in the right direction. You also need to plan the next steps you take, which means planning the design sprints. Last, but not least, you have to define how designers and developers will work together. In this article I will share how to do all these things.

UX roadmap

Read More »

How will chatbots solve day-to-day problems in Africa?

In the Western world everyone is talking about (and via) messaging apps and chatbots. They are going big all around the globe and Africa is not an exception: 78% of Kenyan smartphone users said that they use their devices for chatting and social networking.

The question is given: why don’t we utilize the technological improvements to make these already existing solutions better, smarter and more efficient. We at UXstudio started thinking about how a chatbot could help with those day-to-day tasks.

Read More »