UX makes things work better for everybody

UX brings together design, business, and psychology. We create products that balance what users want, what your company needs, and what technology can do.

We’re not here to waste time or money

Our process is based on solid research. We gather data first-hand to avoid costly mistakes and ensure our designs are built for the future.

By dividing work into small, independent parts, we progress faster, get feedback from users immediately, and rework designs quickly.

Our cycle keeps ideas evolving

Research & strategy
We base every decision on insights. This is why learning about you and your users is the foundation of our process.

We make sure our designs stand the test of time. With proper research and alignment, you don’t have to update the design every quarter.

Understanding the business

From day one, we integrate seamlessly with your team through kickoff workshops and stakeholder meetings. We maintain direct communication to understand your product, ensuring a shared vision and alignment across all concepts.

Connecting with your users

We gather insights to identify your target audience’s motivations and challenges. We create personas, conduct in-depth interviews, and analyse your competitors. On average, we get 500-1000 data points to inform our strategy.

Presenting our findings

We prepare user journey maps to have a complete overview of the user experience. We identify milestones and unmet needs, as well as opportunities.  Finally, we synthesize the research to define problem areas and start the design process.

Phone mockup featuring our design for Korero
Get users what they want
Design & test
To ensure your competitive advantage, we align design decisions with user needs through testing and tweaks.

Meet your business goals today, tomorrow, and the day after that.Our designs are made to last.

Wireframing and sketching

Our favorite low cost method to visualise different ideas is wireframing. We’ll show you various versions for every approved concept. Based on our research, we can already include UX copy at this stage to provide clarity for users and test appeal to their emotions.

Clickable prototypes

We move on from static wireframes to interactive flows through clickable prototypes. A prototype is an early version of a product that is created to assess feasibility, gather feedback and refine usability with ease.

User testing and validation

Usability testing  aligns your product with real user needs. We test the prototype with your target audience to see if they can use it with ease. This helps us spot problems when they are still easy and cheap to fix. 

Phone mockup featuring our design for Oxa's app
Handover
And when everything comes together, we deliver the final designs with style guides, component libraries, and other useful documents.

We make sure that whoever takes over our work can easily pick up where we left off.

The end result is a simple and clear design, backed by constant testing, feedback and iteration. When we hand it over to development,  we plan for all stages, from loading to error pages. We build up an entire design system for you to use after our collaboration is complete. You, of course, also get all design files and research reports.

A laptop mockup screen featuring IncQuery's redesigned website
The bottom line: We're flexible

Smooth and productive collaborations are at the heart of our lasting partnerships. We adapt to changes along the way, making sure that our approach aligns with your evolving needs for the best outcome.

We merge pixel-perfection with human-centric solutions.

Good design goes beyond aesthetics. We make sure your product is easy to use, developer-friendly, and commercially viable.

All the A’s to your Q’s