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B2B UX research

Work with academically trained researchers
Laptop mockup displaying a research project for Lupl, including personas
UX research helps you...

Identify areas of improvement

Get an in-depth picture on what and how to build

Remove bias from design

Learn what will bring real value to your customers

Have all your ideas tested and validated

Exclusive focus on your project

Unlike most agencies, UX studio places a strong emphasis on in-depth UX research.

Our team is made up of professionals formally educated in UX research, sociology and psychology.  They work as embedded members of your team, for as long as you need.

Let's collaborate

The role of UX researchers

Our researchers work across departments, providing extensive user and market insights to your team with various research techniques. They study user behaviors, conduct interviews, analyze your competitors, and translate their findings into actionable recommendations.

Design decision support

UX researchers also help designers confidently decide which design solution to send for development.

They bring user insights and feedback to the table, suggest general improvements, and take the guesswork out of design.

UX mindset

Our researchers bring a user-centric mindset to your team. This will help you empathize with your users on a deeper level and take their needs into account before making decisions.

Product strategy support

Our researchers will be your strategic partner, providing ongoing insights into your product strategy and helping you plan next steps.

They evaluate your idea from different perspectives to assess its viability and offer improvements to meet user needs.

Long-term collaboration

When we partner up with clients for the long run,  we  conduct continuous research, optimize research processes, and streamline participant recruitment.

We  serve the needs of multiple departments and manage diverse team requests.  Also, we help educate our collaborators and support internal teams in developing strong research skills.

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Our main methods

We use qualitative and quantitative research methods to identify bottlenecks, usability issues, and  missed opportunities

Usability tests

Test your product on real users and gain actionable insights into their behavior. Uncover usability issues, validate design decisions, and improve user satisfaction.

We can:

  • Recruit users across roles and verticals
  • Moderate remote and in-person tests
  • Analyze user behavior and identify pain points
  • Provide clear, actionable recommendations

Discovery

Validate your assumptions with exploratory research before diving into the design phase. Discover the key features your users actually want and get feedback before you launch.

We can:

  • Explore real user needs
  • Validate your user journey
  • Create user personas based on data
  • Help you identify key features
  • Create a design phase roadmap

UX audit

Improve your product's performance to align with business goals and create a more satisfying user experience. Our experts can quickly pinpoint high-impact areas for improvement, catch underlying issues, and help enhance overall efficiency.

We can:

  • Analyze existing data
  • Get feedback from your audience
  • Check your market and competitors
  • Evaluate your current user journey, navigation, information architecture
  • Find high-impact areas to fix, as well as overlooked opportunities
  • Teach you industry best practices and give actionable recommendations

UX audit

Improve your product's performance to align with business goals and create a more satisfying user experience. Our experts can quickly pinpoint high-impact areas for improvement, catch underlying issues, and help enhance overall efficiency.

We can:

  • Analyze existing data
  • Get feedback from your audience
  • Check your market and competitors
  • Evaluate your current user journey, navigation, information architecture
  • Find high-impact areas to fix, as well as overlooked opportunities
  • Teach you industry best practices and give actionable recommendations

Discovery

Validate your assumptions with exploratory research before diving into the design phase. Discover the key features your users actually want and get feedback before you launch.

We can:

  • Explore real user needs
  • Validate your user journey
  • Create user personas based on data
  • Help you identify key features
  • Create a design phase roadmap

Usability tests

Test your product on real users and gain actionable insights into their behavior. Uncover usability issues, validate design decisions, and improve user satisfaction.

We can:

  • Recruit users across roles and verticals
  • Moderate remote and in-person tests
  • Analyze user behavior and identify pain points
  • Provide clear, actionable recommendations
Get a tailored quote
Ainoa Ryll
Project Manager at
GoFundMe

"The communication was very easy, and the researchers ended up talking our company language. They really understood our problems."

Juliana Mello
Head of Marketing at
VCC

"UX studio's team took a deep dive into understanding our challenges and limitations to create a product that better suits our goals"

Kate Kruse
CEO at
Inquisita
Inquisita logo showing Inquisita's name in black with a magnifying glass in blue

“Their user research was thorough and allowed us to validate many of our hypotheses about how the product would be useful by getting user feedback.”

Serge Zuev
Director of Product Design at
GoTRG

“UX studio’s evidence-based approach helped us break away from many assumptions .”

Martha V. Pearlstone

“They are very reactive, flexible, and transparent about every aspect of their design and research work. They are always bringing new ideas and solutions to the table.”

Reduced risks, lower costs

Identify potential issues well before they become costly problems. Our experts will help you prioritize features and improvements based on real user needs and your business goals.

FAQ

Research is the foundation of effective planning
Insightful strategy

Back up all decisions with evidence. Find bottlenecks  and improve the overall user experience.

Faster development

With clear insights, actionable advice, and validated design concepts, you can confidently streamline the development process.

Better resource allocation

Research helps you prioritize features and improvements based on real user needs and business goals.

Reduced risks and lower costs

Identify  potential issues well before they become costly problems with the right insights.

You will get
Validated user needs and pain points
Qualitative / quantitative research findings
Behavioral and attitudinal data
Product and process evaluation
Efficient design processes
Research best practices and guidelines
How we work

From data science to behavior mapping and user interviews, our team of researchers have a varied interdisciplinary skillset to offer. We leave no stone unturned.