Reward Builder is a US-based startup founded in 2019. The company reached out to us to learn more about how their users perceive their employee rewards and HR incentives system and its advanced features. We tested the platform to see where users experience difficulties, and why. The collected valuable insights helped the client make data-driven design changes.
To make sure that the project runs smoothly we started our collaboration with a few days of onboarding. After that, we held a kick-off workshop using Miro. Here we talked about business objectives, current challenges of the platform, and finalized the project roadmap. We use this method to make sure that every member of the collaboration is aligned and our research can be fully prepared for the UX Audit.
An expert review is a short but comprehensive usability evaluation of the product’s main user flows without usability interviews.
We started our collaboration with review sessions to assess the usability of Reward Builder’s website’s main user flows. Our UX professionals documented their observations on what could cause challenges and how the client could improve the site’s user experience.
• UX Researcher
• UI/UX Designer
• UX expert review
Our researcher recruited small business owners, logistics directors, sales representatives, and design leads with to learn more about their needs. For recruitment, we used PingPong.
With the selected ten participants the researcher first had interviews followed by usability tests. We use observation-based research to capture a thorough sense of how users interacted with the website and how they use features. This research method helped us to find high-level design related usability issues in various flows.
• UX Researcher
• UX expert review
As a result of the collaboration, the client received an in-depth research report. Based on our findings and expert recommendations, they’ve started redesigning Reward Builder’s user flows and reorganizing existing content.