Category: Product Management

How To Give Powerful Design Critique

The designer has presented their masterpiece; they anticipate feedback; you were awaiting it; the deadline nears. You look at it with high hopes, and… see something very unexpected.

Unfortunately, you don’t like it and can not accept it that way. It doesn’t align to the product vision, nor to the business goals. You just can’t use this design for your product.  

So how do you express the need for something very different to the designer? How can you give a powerful design critique?

The team comprises one of the most important things in your work: these people surrounding you, and the relationship with them. Through collaboration we can gather the best ideas and a solution, and pull down all the barriers.

This article will give some help on how to discuss design with a designer or team, based on the book by Aaron Irizarry and Adam Connor, Discussing Design.

 

design critique

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Category: Product Management

Product Manager’s Guide To UX Research

Want to do UX research for a product without enough time or knowledge?

Proper research does not go quickly, or can it?

This article will show the ideal way to do UX research, and will introduce the cost benefit, low-budget version too.

The internet says everywhere that “everybody can do research”… Well… Everybody can ask questions… Everybody can conduct a usability test… Sure, everybody can do it, with the right methods and the necessary skills.

Making decisions based on research results ensures getting decent ones. Flawed results can push a product in a wrong direction, and thus even the whole company. 

This article will provide a guideline to do UX research the right way. It will also break down some basic concepts related to UX research. 

ux research

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Category: Product Management

How To Create A Convincing Product Vision To Guide Your Team

Working on a product without a decent product vision resembles going into the street with eyes closed. To advance a product (or life) direction helps keep things going and makes actions meaningful.

On the other hand, a Product Owner has the responsibility for leading and guiding others as well. The PO needs to keep business plans and customer requests in mind while motivating everyone to work towards a common goal. Without direction, a team can’t follow.

This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play.

product vision

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Category: Product Management

3 Feature Prioritization Methods With Your Users In Mind

Whether in the pool or already on the market, a new product or service with plenty of ideas will constantly require recurring feature prioritization. An implementation which might have seemed unnecessary one day can become a basic expectation the next.

This carries great responsibility, as some new functions might impact usability and also affect business related interests. For this reason, do not do feature prioritization as a solo activity; the more diverse a team (from product designers to business people), the better are the results from the feature prioritization session.

feature prioritization

Check the following methods because they approach a product’s functions from various perspectives. Keep combining holistic analytics methods with long and short term product goals in mind, in tandem with models which take available resources into account as well.

This article deliberately didn’t try to become an ultimate list of feature prioritization methods (others have done a pretty good job) but it selects three great examples UX Studio uses effectively.

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Category: Product Management

The Best Product Management Tools That Will Save You Time

After our team at UX Studio started using product management tools, the time spent on communication surprisingly decreased.

We all hate email: endless exchanges with our colleagues to reach decisions… We’ve all seen that.

As a product manager, you know the drill. Coordinating designer and developer teams simultaneously while reporting to the boss via email becomes a drag.

But don’t worry, have hope! Using the right applications, everybody can work together flawlessly, in addition you can save enormous time on execution.

We created a list of all the essential platforms a product manager would need, so anyone can revolutionize their team workflow.

the best product management tools

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Category: Product Management

How to Measure a Product’s User Experience

Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? And how can you find out why they are not?

Measuring design and utilizing data are essential steps towards creating a sustainable product. UX metrics are the solution. Let me show you how to use data to improve your product.

measure design

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Category: Product Management

Product Design: How to Build a Product People will Love?

Product Design book

When someone standing next to you on the bus shows your app to her friends and explains how amazing it is, you know you have achieved something great.

When you don’t have to explain what you do, but just say the name of your product, well, that’s a good sign, too.

In 2017, you have a better chance of building something extraordinary and helping millions of people than ever before in human history. You have all the tools. It’s out there. And it’s almost completely free.

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Category: Product Management

Field Research: Not a Case Study

I’ll be honest, this started as a standard post about methods and case studies, but it turned out differently. If you came for a huge case study, you are in the wrong place, but I still hope you find something interesting here. These are just bits and pieces, little personal stories about how I got into field research. 

field research

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Category: Product Management

Category: Product Management

Distraction Is a Designer Drug. You Are an Addict, Too

If I told you that you were an addict, you would most likely object. You aren’t a drinker, you quit smoking when your sweet baby boy was born and you haven’t done anything else in your life. Addiction is a complex topic in psychology and can occur in many forms. Often, it is assumed it means only to compulsively engage in drug and alcohol abuse, but the fact is that behavioral addiction can occur with all the negative consequences in a person’s life as well. It can include staying glued to YouTube instead of working, constantly checking email, shamelessly answering WhatsApp while meeting with friends, thus multitasking and dividing attention incessantly. Thanks to the new technology, most of the Western world displays serious behavioral addiction, so much so that last year, an editorial in The American Journal of Psychiatry raised the prospect of adding “Internet addiction” to the DSM.

distraction

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Category: Product Management

How to Be a Tech CEO – The 5 Stages Every CEO Goes Through

For a few days, I was on top of the world. Everything went well, and life was beautiful. Then the shitstorm kicked in and suddenly I felt everything collapse. All the things I’d built fell apart. This is the frightening roller-coaster ride of being a tech CEO. Only we know what it feels like when ups and downs are coming with high intensity, sometimes even multiple times a week.

tech CEO

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Category: Product Management

Top 5 UX Books that Are Absolutely Worth Your Time Reading

To be honest, reading books is a constant struggle for me. I can’t count how many I have left half-read in the past years. It is even harder when I try reading non-fiction literature. However, I’m aware of the fact that this is one of the best ways to get in-depth knowledge about my profession, so from time to time I force myself to read a book. In this post, I collected those UX books that somehow managed to grab my attention, and which I can truly advise reading.ux books

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Category: Product Management

UX Strategy Canvas: a Handy Tool to Review and Update Your UX Strategy

Every once in a while you should step out of the day-to-day treadmill of product development, take a deep breath, and look at the bigger picture. Today we introduce the UX Strategy Canvas which will help you do just that. You can get your team together, review your fresh user insights and your numbers, brainstorm on the next steps, and update your strategy. Depending on your product and market, you should do this every 2-4 months.

UX strategy

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Category: Product Management

Visual Hints That Drive User Behaviour

In this article I’d like to discuss a few examples about how you can use visual devices to help drive user behaviour. If we’re talking about visual design, you might think it only refers to how things look, but it’s goes much deeper than that. Visuality and good visual hints can add a lot to the understanding of how a digital product works and behaves. Over the course of these few paragraphs I’d like to emphasise the importance of good visual cues. ☝️

user behaviour

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Category: Product Management

How to avoid distractive design and create successful products?

We are living in the era of distractive design and technology. We have many annoying electronic devices competing for our constant attention. As Mark Weiser said: “The scarcest resource in the 21st Century will not be technology, it will be attention.”

So how to compete on the digital market for this very scarce resource? This is what Calm Technology can help you with.

Keep calm and avoid distractive design

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Category: Product Management

UX in Product Roadmaps: How to plan your design activities?

A good product roadmap is a very simple list of high-level goals you want to achieve in the next 3-6 months. This roadmap will guide your UX team (and everyone else) in the right direction. You also need to plan the next steps you take, which means planning the design sprints. Last, but not least, you have to define how designers and developers will work together. In this article I will share how to do all these things.

UX roadmap

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Category: Product Management

User Onboarding – How to create a delightful first experience?

Slack onboarding process

Within moments of meeting you, people decide all sorts of things about you, from intelligence to trustworthiness. Experts say it takes just three seconds for someone to determine whether they like you or not. When it comes to the digital world, decisions are made in a very similar way during user onboarding. Google has recently confirmed in their own research that users form opinions about a website in 50 milliseconds. Silicon Valley analyst Andrew Chen attests that 77 percent of users never use the app again 72 hours after the onboarding. So like it or not, if your app isn’t a knockout on the first impression, it’s probably going to be deleted or forgotten. But there is a way to enhance your app’s ‘first introduction’ and help your users discover your product’s benefits, functions, and usage – you just have to design a delightful onboarding experience. But how?

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Category: Product Management

Category: Product Management

The Single Biggest Reason Most Products Fail

I suddenly woke up sweating in my bed. It was a sunny, but cold winter morning. The light peacefully illuminated my room through the window. Everything was calm and white outside. But I was breathing fast and my head was full of thoughts.

Why does it take two weeks for that feature? Do the devs work at all? We should add a better search. And chat option to the landing page. We don’t have the right target group. Will anybody use this at all? Will they ever admit that the core concept was wrong? Is it a product failure or a marketing issue? Our open rate sucks. What if we did a chatbot instead?

Okey. Slow down and take a deep breath. It’s time for that morning coffee.

There is definitely something wrong in the tech world nowadays. A new JS package manager comes out every single month. If you want to be hip you have to change your whole technology stack twice a year. Marketing got crazy. Do inbound. Do account based. Do Twitter. Do Snapchat. Do Instagram. Do live video. Do chatbots.

While we are flooded with trends and visions, we tend to forget the single most important thing in any product’s life: the people we build it for.

Product failure: the single biggest reason most products fail.

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Category: Product Management

A Robot’s Guide to Dealing with Humans

It all started 3,5 years ago when I became an entrepreneur. In half a year I had a team of 3, and we have doubled in size every year since then. And soon I realized, it’s all about people. Teammates, clients and the end users we design the products for.

I pushed it hard, we really did make great designs, but I started getting weird feedback from different sources. “You are a nice guy, but I would have handled that differently” or “Next time please be more ….”

I always thought I’m a social person, but from these kinds of feedback, I started to think I might in fact be an insensitive robot instead.

So what can a robot do when a noisy and messy world sends strange signals all the time? Well, I started to learn like a machine. And I started with the hardest challenge, firing someone.

c3po-luke

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