Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? And how can you find out why they are not?
Measuring design and utilizing data are essential steps towards creating a sustainable product. UX metrics are the solution. Let me show you how to use data to improve your product.
It’s a UX mantra and also a mission statement to create useful and usable products. Thus, creating useful and usable content is also self-evident. But is it really? It’s also one of the fundamental statements that copy is part of user experience and the UX Designer is responsible for providing a copy suggestion that is reviewed, tested and iterated. As all skills, UX writing also needs to be practiced, so there’s a chance you are a UX Designer with a lucky combination of skill sets.
The recent appearance of the UX Writer position reflects the complex digital tendency beyond the user interface, drawing the importance of strategy behind content.
Probably the most common question about UX is how to start screen design and what principles should we care about? Designing screens starts with sketching. We at UX studio start with quick paper sketches, then build wireframes and clickable prototypes, test them, repair them, and finally get to the pixel perfect, colorful detailed design plans. In what follows we will show you the eight most important rules of thumb which one needs to take into account when designing screens. These are the basics for anyone who is working on designing a digital product.
Customer journey mapping needs to be more than just an eyecandy in your product design process. These journeys are ideal when you have to think about complex issues. The output, the infographics are always something to gloat with in front of your colleagues and clients. But sometimes – just sometimes – it’s a little bit overwhelming and not actionable enough. Let’s take a tiny example: I have 8×8 brackets in my journey. What should I do? I can’t take all of these into consideration! Touchpoints are a great place to start but you can also boost these taking newer research into consideration.
The whole story started by a recent post in the AdEspresso facebook group:
“I’ve been reviewing a lot of campaigns the past few days and the trend I’m noticing is that mobile isn’t just important it’s literally getting 99% of the traffic for some campaigns.”
Although 99% is a rhetorical exaggeration, our experience is that at least 50% of our visitors come from mobile. It depends on many factors but we can definitely say that this number is increasing. Therefore I decided to take a closer look at ‘Mobile first design’ and go through some aspects that need to be considered. Read More »
So you released a killer update for your app, but you can’t see the download numbers growing. Guess what, your old 1 star reviews will stay with you forever. You can be like Jared from HBO’s Silicon Valley and pay a bunch of money to an Indian click farm to get some positive app reviews. Or you can follow these 5 practical steps to make your users want to rate your app. (Quick tip: don’t be like Jared, use our tips instead.)
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What do you do when you need to decide between two design solutions? A/B testing can be one of the first things that comes to your mind. But in some cases, a poorly prepared A/B test can lose you thousands of crispy euros every day.
Liligo is a search engine that specialises in travel product comparisons, allowing millions of users to find the cheapest price for their journeys. We are currently working with Liligo to design an interface for their app to make it easier for users to choose from 100s of flight options, and motivate them to buy tickets on Liligo’s partners’ sites.
Analyzing and understanding yourself is exciting. That’s why when we found an old psychology test based on picking colors we decided to turn this visual experience into a new application and even found that emoticons works better than colors. This is the story of our latest lab experiments with emotions.
Okay, so I only have 8 seconds before you quit and never come back to my app. Really, I have this little time to tell you what this is all about. Sounds challenging right? So let me show you how we did it.
I personally love the small, hidden tricks and smart solutions in any product. Those tricks you notice and think are simple and solve the problem perfectly : a marker on an adhesive tape, a small LED that indicates in the darkness where the light switch is, the magnet in the MacBook Air charger. They make your life easier and for a moment you feel thankful to the inventor.
Many of our clients tell us how hard they found it to work with designers in the past. Hence, we’ve collected a list containing the 11 characteristics of a good designer. Read More »
With the ever-growing number of mobile apps out there, your application has to catch the users’ attention immediately. Here are the 4 core principles for designing mobile interfaces.
Sketching on paper is a good way to quickly lay out multiple possibilities, whereas high-fidelity wireframes are better for modelling the final design. When to use one and when the other? When do we apply exact measurements and colors, and when do we not?
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