Category: Mobile UX

3 Feature Prioritization Methods With Your Users In Mind

Whether in the pool or already on the market, a new product or service with plenty of ideas will constantly require recurring feature prioritization. An implementation which might have seemed unnecessary one day can become a basic expectation the next.

This carries great responsibility, as some new functions might impact usability and also affect business related interests. For this reason, do not do feature prioritization as a solo activity; the more diverse a team (from product designers to business people), the better are the results from the feature prioritization session.

feature prioritization

Check the following methods because they approach a product’s functions from various perspectives. Keep combining holistic analytics methods with long and short term product goals in mind, in tandem with models which take available resources into account as well.

This article deliberately didn’t try to become an ultimate list of feature prioritization methods (others have done a pretty good job) but it selects three great examples UX Studio uses effectively.

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Category: Mobile UX

Release Notes and Four Great Ways to Communicate Product Updates

We get used to home and neighbourhood just like products we use every day. Sensing a sudden change in the environment frightens us.

Constant updates inconvenience us and mandate relearning.

How could anyone motivate us to update something unknown in our well-inhabited app?

This article covers how to communicate product updates and release notes in an app and the importance of articulating them. 

release notes_product updates

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Category: Mobile UX

Multivariate Testing vs A/B Testing: Which Works Better?

Deciding between multivariate testing vs A/B testing without knowing their advantages and limitations can pose extreme challenges.

When optimizing a website’s conversion rate, A/B testing usually comes up first. Create two versions and see which performs better. Sometimes testing more alternatives proves necessary, for which multivariate testing performs well as a method.

So which to choose, multivariate testing or A/B testing? How do they differ? When does one work better? The following case studies will describe the test methods and compare them to answer these questions.

multivariate testing vs a/b testing

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Category: Mobile UX

How to Measure a Product’s User Experience

Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? And how can you find out why they are not?

Measuring design and utilizing data are essential steps towards creating a sustainable product. UX metrics are the solution. Let me show you how to use data to improve your product.

measure design

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Category: Mobile UX

UX Writing as a Superpower

It’s a UX mantra and also a mission statement to create useful and usable products. Thus, creating useful and usable content is also self-evident. But is it really? It’s also one of the fundamental statements that copy is part of user experience and the UX Designer is responsible for providing a copy suggestion that is reviewed, tested and iterated. As all skills, UX writing also needs to be practiced, so there’s a chance you are a UX Designer with a lucky combination of skill sets.

The recent appearance of the UX Writer position reflects the complex digital tendency beyond the user interface, drawing the importance of strategy behind content.

UX Writing

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Category: Mobile UX

How to Design Screens – The Hateful Eight in Screen Design

Probably the most common question about UX is how to start screen design and what principles should we care about? Designing screens starts with sketching. We at UX studio start with quick paper sketches, then build wireframes and clickable prototypes, test them, repair them, and finally get to the pixel perfect, colorful detailed design plans. In what follows we will show you the eight most important rules of thumb which one needs to take into account when designing screens. These are the basics for anyone who is working on designing a digital product.

screen design

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Category: Mobile UX

Harness the Power of Magic Moments in Your Customer Journey Mapping

Customer journey mapping needs to be more than just an eyecandy in your product design process. These journeys are ideal when you have to think about complex issues. The output, the infographics are always something to gloat with in front of your colleagues and clients. But sometimes – just sometimes – it’s a little bit overwhelming and not actionable enough. Let’s take a tiny example: I have 8×8 brackets in my journey. What should I do? I can’t take all of these into consideration! Touchpoints are a great place to start but you can also boost these taking newer research into consideration.

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Category: Mobile UX

The Mobile First Design Checklist

The whole story started by a recent post in the AdEspresso facebook group:

“I’ve been reviewing a lot of campaigns the past few days and the trend I’m noticing is that mobile isn’t just important it’s literally getting 99% of the traffic for some campaigns.”

Paul about mobile is important

Although 99% is a rhetorical exaggeration, our experience is that at least 50% of our visitors come from mobile. It depends on many factors but we can definitely say that this number is increasing. Therefore I decided to take a closer look at ‘Mobile first design’ and go through some aspects that need to be considered. Read More »

Category: Mobile UX

How to get positive app reviews without using an Indian click farm

So you released a killer update for your app, but you can’t see the download numbers growing. Guess what, your old 1 star reviews will stay with you forever. You can be like Jared from HBO’s Silicon Valley and pay a bunch of money to an Indian click farm to get some positive app reviews. Or you can follow these 5 practical steps to make your users want to rate your app. (Quick tip: don’t be like Jared, use our tips instead.)positive app reviews in Silicon Walley Read More »

Category: Mobile UX

Save thousands of Euros using UX research, by getting people to do tests in exchange for chocolate

What do you do when you need to decide between two design solutions? A/B testing can be one of the first things that comes to your mind. But in some cases, a poorly prepared A/B test can lose you thousands of crispy euros every day.

Liligo is a search engine that specialises in travel product comparisons, allowing millions of users to find the cheapest price for their journeys. We are currently working with Liligo to design an interface for their app to make it easier for users to choose from 100s of flight options, and motivate them to buy tickets on Liligo’s partners’ sites.

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Category: Mobile UX

Category: Mobile UX

Category: Mobile UX

Hidden UX Tricks: How to make your users love you

FullSizeRenderI personally love the small, hidden tricks and smart solutions in any product. Those tricks you notice and think are simple and solve the problem perfectly : a marker on an adhesive tape, a small LED that indicates in the darkness where the light switch is, the magnet in the MacBook Air charger. They make your life easier and for a moment you feel thankful to the inventor.

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Category: Mobile UX

Category: Mobile UX

Category: Mobile UX