It’s a UX mantra and also a mission statement to create useful and usable products. Thus, creating useful and usable content is also self-evident. But is it really? It’s also one of the fundamental statements that copy is part of user experience and the UX Designer is responsible for providing a copy suggestion that is reviewed, tested and iterated. As all skills, UX writing also needs to be practiced, so there’s a chance you are a UX Designer with a lucky combination of skill sets.

The recent appearance of the UX Writer position reflects the complex digital tendency beyond the user interface, drawing the importance of strategy behind content.

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Probably the most common question about UX is how to start screen design and what principles should we care about? Designing screens starts with sketching. We at UX studio start with quick paper sketches, then build wireframes and clickable prototypes, test them, repair them, and finally get to the pixel perfect, colorful detailed design plans. In what follows we will show you the eight most important rules of thumb which one needs to take into account when designing screens. These are the basics for anyone who is working on designing a digital product.

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Customer journey mapping needs to be more than just an eyecandy in your product design process. These journeys are ideal when you have to think about complex issues. The output, the infographics are always something to gloat with in front of your colleagues and clients. But sometimes – just sometimes – it’s a little bit overwhelming and not actionable enough. Let’s take a tiny example: I have 8×8 brackets in my journey. What should I do? I can’t take all of these into consideration! Touchpoints are a great place to start but you can also boost these taking newer research into consideration.

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