Category: Mobile UX

Harness the Power of Magic Moments in Your Customer Journey Mapping

Customer journey mapping needs to be more than just an eyecandy in your product design process. These journeys are ideal when you have to think about complex issues. The output, the infographics are always something to gloat with in front of your colleagues and clients. But sometimes – just sometimes – it’s a little bit overwhelming and not actionable enough. Let’s take a tiny example: I have 8×8 brackets in my journey. What should I do? I can’t take all of these into consideration! Touchpoints are a great place to start but you can also boost these taking newer research into consideration.

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Category: Mobile UX

The Mobile First Design Checklist

The whole story started by a recent post in the AdEspresso facebook group:

“I’ve been reviewing a lot of campaigns the past few days and the trend I’m noticing is that mobile isn’t just important it’s literally getting 99% of the traffic for some campaigns.”

Paul about mobile is important

Although 99% is a rhetorical exaggeration, our experience is that at least 50% of our visitors come from mobile. It depends on many factors but we can definitely say that this number is increasing. Therefore I decided to take a closer look at ‘Mobile first design’ and go through some aspects that need to be considered. Read More »

Category: Mobile UX

How to get positive app reviews without using an Indian click farm

So you released a killer update for your app, but you can’t see the download numbers growing. Guess what, your old 1 star reviews will stay with you forever. You can be like Jared from HBO’s Silicon Valley and pay a bunch of money to an Indian click farm to get some positive app reviews. Or you can follow these 5 practical steps to make your users want to rate your app. (Quick tip: don’t be like Jared, use our tips instead.)positive app reviews in Silicon Walley Read More »

Category: Mobile UX

Save thousands of Euros using UX research, by getting people to do tests in exchange for chocolate

What do you do when you need to decide between two design solutions? A/B testing can be one of the first things that comes to your mind. But in some cases, a poorly prepared A/B test can lose you thousands of crispy euros every day.

Liligo is a search engine that specialises in travel product comparisons, allowing millions of users to find the cheapest price for their journeys. We are currently working with Liligo to design an interface for their app to make it easier for users to choose from 100s of flight options, and motivate them to buy tickets on Liligo’s partners’ sites.

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Category: Mobile UX

Category: Mobile UX

Category: Mobile UX

Hidden UX Tricks: How to make your users love you

FullSizeRenderI personally love the small, hidden tricks and smart solutions in any product. Those tricks you notice and think are simple and solve the problem perfectly : a marker on an adhesive tape, a small LED that indicates in the darkness where the light switch is, the magnet in the MacBook Air charger. They make your life easier and for a moment you feel thankful to the inventor.

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Category: Mobile UX

Category: Mobile UX

Category: Mobile UX