Category: UX Research

Why Should Your Cross-functional Team Participate In Field Research? And How?

Field studies can add a lot of value to product development with first-hand observation and interview data. But it can become especially effective and enlightening if a cross-functional product team takes part in the process. Why? Field research with a cross-functional team includes much more than just better teamwork.

How does user research usually proceed? The researchers go into the field, talk to the users, observe them, collect data, analyze it and present it to the product team. They make suggestions for iterations on the interface and wait for the dev team to implement them. But its familiarity does not make this process effective. It actually has potential problems on multiple layers.

Field research with cross-functional teams Read More »

Category: UX Research

Product Manager’s Guide To UX Research

Want to do UX research for a product without enough time or knowledge?

Proper research does not go quickly, or can it?

This article will show the ideal way to do UX research, and will introduce the cost benefit, low-budget version too.

The internet says everywhere that “everybody can do research”… Well… Everybody can ask questions… Everybody can conduct a usability test… Sure, everybody can do it, with the right methods and the necessary skills.

Making decisions based on research results ensures getting decent ones. Flawed results can push a product in a wrong direction, and thus even the whole company. 

This article will provide a guideline to do UX research the right way. It will also break down some basic concepts related to UX research. 

ux research

Read More »

Category: UX Research

Multivariate Testing vs A/B Testing: Which Works Better?

Deciding between multivariate testing vs A/B testing without knowing their advantages and limitations can pose extreme challenges.

When optimizing a website’s conversion rate, A/B testing usually comes up first. Create two versions and see which performs better. Sometimes testing more alternatives proves necessary, for which multivariate testing performs well as a method.

So which to choose, multivariate testing or A/B testing? How do they differ? When does one work better? The following case studies will describe the test methods and compare them to answer these questions.

multivariate testing vs a/b testing

Read More »

Category: UX Research

Category: UX Research

How We Conducted User Research in The Arab Market

arab market

“Our product does not need any changes if we want to bring it to new markets because it will be successful anyway, just like at home,” said no smart product owner ever. They know that designing a good product is hard. Designing a good product for a new market is even harder. To know what to design for the target audience (or what to change on the existing design) requires knowing the target audience. Here we have collected some tips and tricks about international usability research. We also share specific examples and experiences gathered during one of our international design projects in Dubai, United Arab Emirates. Read More »

Category: UX Research

Field Research: Not a Case Study

I’ll be honest, this started as a standard post about methods and case studies, but it turned out differently. If you came for a huge case study, you are in the wrong place, but I still hope you find something interesting here. These are just bits and pieces, little personal stories about how I got into field research. 

field research

Read More »

Category: UX Research

The Best UX Research Tools

A few weeks ago I heard about a UX researcher who died because he got lost in the labyrinth of UX research tools. 🙂 Of course it’s not true, but you can easily get lost and puzzled when you start looking at all the infinite options that have become available lately. That’s why I decided to compile the most common UX research tools for you and hopefully, you will be able find the proper ones for your needs.

UX research tools

Read More »

Category: UX Research

UX survey: Do you really need a UX survey? And how to do it?

Let’s do a UX survey. In many teams this is the first idea when they would like to find out more about their users and their needs. Doing a survey looks like a quick and easy win, but in reality it is the opposite. It’s difficult to write the right questions. Many people don’t even know that their questions are biased or misleading. And browsing through a lot of survey answers you often feel they don’t help you at all. In this article I’ll clarify when to use surveys, and give you some useful tips on how to do it.

Women filling a UX survey on her computer.

Read More »

Category: UX Research

4+1 WOWs we felt after user testing with football fans

WARNING: This post might subconsciously inspire you to listen to your users and test your ideas.

The story below is about Foosio, an online game for football fans where you get points based on real players’ performance in real life, in real time. Foosio was created by some funny and open-minded guys from Hungary. They asked us to redesign their game with more of a user experience approach, because they want their fantastic game to be usable and lovable.

Read More »