Category: Case Study

Mobile UX Design Case Study: How We Built An MVP For Wattler

Designing an MVP always poses challenges, as it seems full of compromises. Designing one with a real mission motivates despite all the limitations on the time frame and resources.

In January 2017 we had the opportunity to work on the Wattler Android app, which among its many visions aims to increase personal energy consumption monitoring.

Closely following gas and electricity usage not only shows the money spent but also raises awareness of the lifestyle we lead.

Prioritize sustainability; this vision drove the intensive month and a half we spent on working with the Wattler team.

Mobile ux design

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Category: Case Study

UX Maturity Model: A tool to improve collaboration with the UX team

Our UX Maturity Model arose from many questions and issues, such as:

  • How does UX team involvement in product related decisions benefit us?
  • Why test the product/prototype each week and with only five user tests per iteration?
  • For what reason does a developer attend the meetings at even the wireframing phase?
  • Why meet the product team in person when we can do everything remotely?

Many similar questions come up during meetings (especially kick-offs) and answering them all and justifying the process consumes quite some time and energy. This precious resource could go to the product itself.

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Category: Case Study

3 Feature Prioritization Methods With Your Users In Mind

Whether in the pool or already on the market, a new product or service with plenty of ideas will constantly require recurring feature prioritization. An implementation which might have seemed unnecessary one day can become a basic expectation the next.

This carries great responsibility, as some new functions might impact usability and also affect business related interests. For this reason, do not do feature prioritization as a solo activity; the more diverse a team (from product designers to business people), the better are the results from the feature prioritization session.

feature prioritization

Check the following methods because they approach a product’s functions from various perspectives. Keep combining holistic analytics methods with long and short term product goals in mind, in tandem with models which take available resources into account as well.

This article deliberately didn’t try to become an ultimate list of feature prioritization methods (others have done a pretty good job) but it selects three great examples UX Studio uses effectively.

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Category: Case Study

Multivariate Testing vs A/B Testing: Which Works Better?

Deciding between multivariate testing vs A/B testing without knowing their advantages and limitations can pose extreme challenges.

When optimizing a website’s conversion rate, A/B testing usually comes up first. Create two versions and see which performs better. Sometimes testing more alternatives proves necessary, for which multivariate testing performs well as a method.

So which to choose, multivariate testing or A/B testing? How do they differ? When does one work better? The following case studies will describe the test methods and compare them to answer these questions.

multivariate testing vs a/b testing

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Category: Case Study

How We Conducted User Research in The Arab Market

arab market

“Our product does not need any changes if we want to bring it to new markets because it will be successful anyway, just like at home,” said no smart product owner ever. They know that designing a good product is hard. Designing a good product for a new market is even harder. To know what to design for the target audience (or what to change on the existing design) requires knowing the target audience. Here we have collected some tips and tricks about international usability research. We also share specific examples and experiences gathered during one of our international design projects in Dubai, United Arab Emirates. Read More »

Category: Case Study

The 5-Step Method to Find & Solve the Most Painful Problem of Your Audience

There are several moments during a product design process when a team needs to make decisions because they have hundreds of ideas but no time to test them all. They can be really awkward because debates based on personal preferences and “I am the boss so I decide” can cause unnecessary conflicts within the team. Even with the good old “let’s vote” method, we can easily forget users’ needs. In addition, week-long discussions and decision procrastination can damage the product. So we have to be quick.

In this case study, you can follow a five-step guide to how we simplified complex design problems and made quick decisions to speed up the process.

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Category: Case Study

How will chatbots solve day-to-day problems in Africa?

In the Western world everyone is talking about (and via) messaging apps and chatbots. They are going big all around the globe and Africa is not an exception: 78% of Kenyan smartphone users said that they use their devices for chatting and social networking.


The question is given: why don’t we utilize the technological improvements to make these already existing solutions better, smarter and more efficient. We at UXstudio started thinking about how a chatbot could help with those day-to-day tasks.

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Category: Case Study

Does a modular design approach future-proof your concept?

When you’re designing a digital product for a long project, two questions probably come to mind when planning it: “How long will it last?” and “Is it scalable?”

The super fast advance of technology has (of course) a huge impact on the answer. What is conventional and up to date today, tomorrow is obsolete. You don’t see an app, website or even an operating system to have exactly the same UI or even user experience for more than a year or two.
However, there are interface patterns that remain untouched (… well, slightly).

So lets see how you can make sure that new features can be added to a project without redesigning everything. How do you keep any new updates from ruining the whole navigation system and user experience?

modular design

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Category: Case Study

How to destroy user experience with too many choices

Maybe I’m alone on this, but I hate those kinds of restaurants, where they have like a hundred different dishes on their menu. Because of the terrifying number of choices, I get decision paralysis and I usually end up ordering grilled cheese with potato on the side. This phenomena is described in Hick’s law and plays an important role in the process of designing an application or website. Having forgotten about it can destroy the user experience of an otherwise good product, and this is what almost happened to us.

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Category: Case Study

We found 10 reasons why users are frustrated during booking flight tickets

Lots of people loves travelling around the world and nowadays we have great opportunities to visit beautiful places. We can choose from many airlines if we want to get somewhere comfortably. Passengers decide based on price, travel time, destination and unique personal preferences. But there is a step that no one can avoid: you have to book a flight ticket. It is a process that should be easy to go through, because if users get frustrated they might choose an alternative service. Read More »

Category: Case Study

Save thousands of Euros using UX research, by getting people to do tests in exchange for chocolate

What do you do when you need to decide between two design solutions? A/B testing can be one of the first things that comes to your mind. But in some cases, a poorly prepared A/B test can lose you thousands of crispy euros every day.

Liligo is a search engine that specialises in travel product comparisons, allowing millions of users to find the cheapest price for their journeys. We are currently working with Liligo to design an interface for their app to make it easier for users to choose from 100s of flight options, and motivate them to buy tickets on Liligo’s partners’ sites.

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Category: Case Study

Category: Case Study

Forget about owning a car – the UX of future transportation

The days of manual car driving are numbered. And many people believe we won’t even own cars in the future. Uber is ordering 100000 self-driving cars from Mercedes to provide an on-demand autonomous car service. Even BMW is planning to start an “Airbnb for cars” business. Our latest lab project at UX studio was about self-driving cars too. In our new video you can taste the experience of an Uber-like autonomous car service.

 

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Category: Case Study

Category: Case Study

Category: Case Study

Category: Case Study

Category: Case Study

Users running in circles (case study)

This case study is going to show you how quantitative user research can guide UI design and spare you massive amounts of drop-offs.

Bankmonitor is an online calculator helping users to compare loan offers of different banks. Some banks hate it, because it makes the choice so transparent that it is impossible to win customers with sub-standard offers.

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Category: Case Study