Category: Case Study

How We Conducted User Research in The Arab Market

arab market

“Our product does not need any changes if we want to bring it to new markets because it will be successful anyway, just like at home,” said no smart product owner ever. They know that designing a good product is hard. Designing a good product for a new market is even harder. To know what to design for the target audience (or what to change on the existing design) requires knowing the target audience. Here we have collected some tips and tricks about international usability research. We also share specific examples and experiences gathered during one of our international design projects in Dubai, United Arab Emirates. Read More »

Category: Case Study

The 5-Step Method to Find & Solve the Most Painful Problem of Your Audience

There are several moments during a product design process when a team needs to make decisions because they have hundreds of ideas but no time to test them all. They can be really awkward because debates based on personal preferences and “I am the boss so I decide” can cause unnecessary conflicts within the team. Even with the good old “let’s vote” method, we can easily forget users’ needs. In addition, week-long discussions and decision procrastination can damage the product. So we have to be quick.

In this case study, you can follow a five-step guide to how we simplified complex design problems and made quick decisions to speed up the process.

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Category: Case Study

How will chatbots solve day-to-day problems in Africa?

In the Western world everyone is talking about (and via) messaging apps and chatbots. They are going big all around the globe and Africa is not an exception: 78% of Kenyan smartphone users said that they use their devices for chatting and social networking.


The question is given: why don’t we utilize the technological improvements to make these already existing solutions better, smarter and more efficient. We at UXstudio started thinking about how a chatbot could help with those day-to-day tasks.

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Category: Case Study

Does a modular design approach future-proof your concept?

When you’re designing a digital product for a long project, two questions probably come to mind when planning it: “How long will it last?” and “Is it scalable?”

The super fast advance of technology has (of course) a huge impact on the answer. What is conventional and up to date today, tomorrow is obsolete. You don’t see an app, website or even an operating system to have exactly the same UI or even user experience for more than a year or two.
However, there are interface patterns that remain untouched (… well, slightly).

So lets see how you can make sure that new features can be added to a project without redesigning everything. How do you keep any new updates from ruining the whole navigation system and user experience?

modular design

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Category: Case Study

How to destroy user experience with too many choices

Maybe I’m alone on this, but I hate those kinds of restaurants, where they have like a hundred different dishes on their menu. Because of the terrifying number of choices, I get decision paralysis and I usually end up ordering grilled cheese with potato on the side. This phenomena is described in Hick’s law and plays an important role in the process of designing an application or website. Having forgotten about it can destroy the user experience of an otherwise good product, and this is what almost happened to us.

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Category: Case Study

We found 10 reasons why users are frustrated during booking flight tickets

Lots of people loves travelling around the world and nowadays we have great opportunities to visit beautiful places. We can choose from many airlines if we want to get somewhere comfortably. Passengers decide based on price, travel time, destination and unique personal preferences. But there is a step that no one can avoid: you have to book a flight ticket. It is a process that should be easy to go through, because if users get frustrated they might choose an alternative service. Read More »

Category: Case Study

Save thousands of Euros using UX research, by getting people to do tests in exchange for chocolate

What do you do when you need to decide between two design solutions? A/B testing can be one of the first things that comes to your mind. But in some cases, a poorly prepared A/B test can lose you thousands of crispy euros every day.

Liligo is a search engine that specialises in travel product comparisons, allowing millions of users to find the cheapest price for their journeys. We are currently working with Liligo to design an interface for their app to make it easier for users to choose from 100s of flight options, and motivate them to buy tickets on Liligo’s partners’ sites.

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Category: Case Study

Category: Case Study

Forget about owning a car – the UX of future transportation

The days of manual car driving are numbered. And many people believe we won’t even own cars in the future. Uber is ordering 100000 self-driving cars from Mercedes to provide an on-demand autonomous car service. Even BMW is planning to start an “Airbnb for cars” business. Our latest lab project at UX studio was about self-driving cars too. In our new video you can taste the experience of an Uber-like autonomous car service.

 

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Category: Case Study

Category: Case Study

Category: Case Study

Category: Case Study

Category: Case Study

Users running in circles (case study)

This case study is going to show you how quantitative user research can guide UI design and spare you massive amounts of drop-offs.

Bankmonitor is an online calculator helping users to compare loan offers of different banks. Some banks hate it, because it makes the choice so transparent that it is impossible to win customers with sub-standard offers.

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