Category: Case Study

Does a modular design approach future-proof your concept?

When you’re designing a digital product for a long project, two questions probably come to mind when planning it: “How long will it last?” and “Is it scalable?”

The super fast advance of technology has (of course) a huge impact on the answer. What is conventional and up to date today, tomorrow is obsolete. You don’t see an app, website or even an operating system to have exactly the same UI or even user experience for more than a year or two.
However, there are interface patterns that remain untouched (… well, slightly).

So lets see how you can make sure that new features can be added to a project without redesigning everything. How do you keep any new updates from ruining the whole navigation system and user experience?

modular design

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18-01-2017

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Category: Case Study

How to destroy user experience with too many choices

Maybe I’m alone on this, but I hate those kinds of restaurants, where they have like a hundred different dishes on their menu. Because of the terrifying number of choices, I get decision paralysis and I usually end up ordering grilled cheese with potato on the side. This phenomena is described in Hick’s law and plays an important role in the process of designing an application or website. Having forgotten about it can destroy the user experience of an otherwise good product, and this is what almost happened to us.

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24-10-2016

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Category: Case Study

We found 10 reasons why users are frustrated during booking flight tickets

Lots of people loves travelling around the world and nowadays we have great opportunities to visit beautiful places. We can choose from many airlines if we want to get somewhere comfortably. Passengers decide based on price, travel time, destination and unique personal preferences. But there is a step that no one can avoid: you have to book a flight ticket. It is a process that should be easy to go through, because if users get frustrated they might choose an alternative service. Read More »

27-06-2016

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Category: Case Study

Save thousands of Euros using UX research, by getting people to do tests in exchange for chocolate

What do you do when you need to decide between two design solutions? A/B testing can be one of the first things that comes to your mind. But in some cases, a poorly prepared A/B test can lose you thousands of crispy euros every day.

Liligo is a search engine that specialises in travel product comparisons, allowing millions of users to find the cheapest price for their journeys. We are currently working with Liligo to design an interface for their app to make it easier for users to choose from 100s of flight options, and motivate them to buy tickets on Liligo’s partners’ sites.

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Category: Case Study

Category: Case Study

Forget about owning a car – the UX of future transportation

The days of manual car driving are numbered. And many people believe we won’t even own cars in the future. Uber is ordering 100000 self-driving cars from Mercedes to provide an on-demand autonomous car service. Even BMW is planning to start an “Airbnb for cars” business. Our latest lab project at UX studio was about self-driving cars too. In our new video you can taste the experience of an Uber-like autonomous car service.

 

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03-05-2016

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Category: Case Study

Category: Case Study

Category: Case Study

Category: Case Study

Category: Case Study

Category: Case Study

Users running in circles (case study)

This case study is going to show you how quantitative user research can guide UI design and spare you massive amounts of drop-offs.

Bankmonitor is an online calculator helping users to compare loan offers of different banks. Some banks hate it, because it makes the choice so transparent that it is impossible to win customers with sub-standard offers.

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