The designer has presented their masterpiece; they anticipate feedback; you were awaiting it; the deadline nears. You look at it with high hopes, and… see something very unexpected.
Unfortunately, you don’t like it and can not accept it that way. It doesn’t align to the product vision, nor to the business goals. You just can’t use this design for your product.
So how do you express the need for something very different to the designer? How can you give a powerful design critique?
The team comprises one of the most important things in your work: these people surrounding you, and the relationship with them. Through collaboration we can gather the best ideas and a solution, and pull down all the barriers.