How a UX Company Can Help Your Product Team

Dan Damsa

In every product’s life comes a time when the question arises: How can we make the product more loveable? People often expect a UX company will have the answer.

Suppose you have a product. You may want to start looking for a UX team, but maybe hiring UX people instead would make more sense. Luckily, many product owners have already been through this.

We wanted to know how our past clients felt about the decision they had made when they decided to work with our UX company. Most of them looked back at those days reminiscently. Why? Here are the top 3 reasons they mentioned – with some explanatory points.

1. A UX company can bring extra value to the Product Team:

Constructive criticism: A pair of fresh eyes always benefit your product. Profiting from the insights and using them to improve usually makes things even better.

They help you avoid common mistakes. During everyday work, there can be times when minor (or, let’s face it, major!) mistakes can take root and stay hidden. An external UX team will shed light on them in the early stages of collaboration.

They form a bridge between users and the product. Your product’s success requires continuous feedback from the people who will actually use it. The UX company’s team represents the users, even if it makes headaches for the development team.

2. A unique UX methodology and routine.

A UX team ≠ a group of UX people. In this case, the whole is more than the sum of its parts. Various skill-sets and shared experiences from different projects help professional UX teams in generating new ideas and finding solutions for complex problems.
They bring a sound methodology. In most cases, UX companies have a battle-tested methodology from which the whole product team benefits. (Psst, if you want to read more about our methodology, I suggest our free ebook for Product Managers now!)
They map problems like detectives look into cases. Sometimes, the problem lacks a clear enough definition. It may become clear at the late stages when change proves harder to fulfill. Why wait until then when you have a good chance of discovering the problems with the help of others?
They are a motivating force. With enthusiasm and proactivity, good UXers inspire the whole team. A big part of the motivation may come from the users themselves. During the UX process, potential users test and validate the ideas and solutions, and a positive outcome can become a powerful driving force for the whole team.

3. Aim to satisfy your users’ needs

Customer trust: A product's users finding it easy to understand also increases their trust in it.
Reduced costs: When the users don’t need your help, it reduces the customer service workload. Less work for them results in reduced costs of customer support for you.

These few points just scratch the surface of the many cases and situations. Hope you find them useful in your situation. If not, make sure to reach out to us so we can try to help you decide!

What is your experience of working with UX teams? Let us know in the comment.

Take the next step to improve your website’s UX

Planning a design OR research project soon? Get in touch with UX studio and find out how we can help you conduct usability research and create a powerful UI that will appeal to your target audience.

Users drop from your website and the conversion rate is low? UX audit might help pinpoint usability flows in your product and define key steps to improve its performance. Learn more about UX audit and how it can help you.