Smartphones have changed our lives. We’re not restricted to physical stores or computers anymore when we want to buy something or contact someone. And if your website doesn’t work well on mobile devices, you lose a good number of users. To be exact, there are 6.25 billion smartphone users in the world. We can agree, that’s a huge amount of potential customers for your website.
We at UX studio know that responsive design plays an important role in keeping your visitors. If the idea of redesigning your current website to a responsive design, or the need for a brand-new one has popped into your mind, you came to the right place. Our designers have all the experience and knowledge you need.
What is responsive web design?
Responsive web design means that you can resize the web page dimension as you like. It will still look and work well, whether viewed on a desktop or smartphone. And if your website doesn’t provide a consistent user experience, 89% of users will either switch devices or just leave.
Responsive web design vs adaptive design
After Google’s big update in 2015, responsive web design became preferred as mobile-friendly sites ranked higher in Google. That’s one of the reasons businesses started converting their websites to this kind of design.
Before responsive, there was adaptive design, which used a static layout. This means you needed multiple versions of every webpage to have a functioning website on different devices. While in the case of responsive design, the design automatically adapts to fit the platform and screen size of the used device, providing a consistent user experience.
Why invest in responsive web design services?
People, without even realizing it, love responsive design. Since COVID, customer behaviors have significantly changed. We were in quarantine, which accelerated online shopping at an unprecedented rate. People swiftly became accustomed to this new, digital way of living.
In PWC’s Global Consumer Insights Survey, they found that 41% of customers do their shopping daily or weekly via smartphone. Five years ago it was only 12%. By today, almost as many people shop online as in-store.
Did you know that globally at least 45% of people work across multiple devices? What’s more, customers are not only using multiple screens, they’re loving it. This means you cannot rely on designing for the desktop screen alone. Investing in responsive web design services is a must in 2022. Not only because customers use multiple screens, but because of the other benefits of responsive websites.
Let’s talk about these benefits and your goals during a free consultation. Together we can get the most out of your site’s potential.
If you need more reasons, check out our list of why to use responsive design:
- More traffic
- Improved user experience
- Improved Google ranking
- Higher conversion rate
- Saves time
1. More traffic
In 2022 poor design and experience scares away visitors. In Adobe’s report, 30% of people will stop viewing the website if it doesn’t display well on their current device. Furthermore, if it takes too long to load, 41% of the customers will abandon your site. It not only affects traffic, but it hurts your brand value as well.
2. Improved user experience
Why is user experience essential? Because a site with an improved user experience makes sure that users come back to it.
UX studio’s responsive web design services guarantees that your site looks and works well on any screen. Not to mention the fact that it will be easy to use. And who doesn’t like a website, where all the menus and buttons are accessible? This pleasant experience will make your audience come back to your site.
In summary, if you have one single responsive design, which smoothly changes across the screen sizes, you provide a consistent experience for your visitors. Consistency improves the overall user experience which greatly impacts traffic. The more high-quality traffic you get, the greater your conversion rate will be, resulting in increased revenue.
Your eyes lit up at the thought of it? Contact us to discuss your goals and the next steps.
3. Improved Google ranking
Have you ever gone to the second or third page on Google? If your site can rank on the first page, you’ll have a greater chance to reach potential customers. Responsive design can make your website mobile-friendly which Google loves. It helps you with ranking in combination with other search engine optimization factors.
Other factors influence your search engines ranking:
- Time on site
- Page load time
- Bounce rate
Google has found in their research that 53% of visitors abandon a mobile site if it takes longer than 3 seconds to load. By making your website responsive it will load quickly on all platforms. And if your visitors get what they want in no time, it will directly impact the length of time they spend on your site. This will decrease the bounce rate significantly which has an impact on your google ranking.
Long story short, a mobile responsive design is definitely the key to getting the most out of Search Engine Optimization.
4. Higher conversion rate
Usually, people research products and services on their phones, while the final purchase is made on their desktop. So if you provide a stable user experience for your visitors, they can continue where they left off, not feeling any difference. It’s going to build trust in your responsive website, which leads you to a higher conversion rate.
5. Cost-effective maintenance
But those aren’t the only reason your business should invest in responsive web design services. As you’ll need only one version of your website, it’ll be easier and faster to maintain its content. Responsive websites usually have a single admin interface where you can access the site’s content.
And because you won’t need a dedicated developer only your in-house team to update the website, it’ll make the maintenance costs lower as well. And if it weren’t enough, but don’t tell anyone, with regular updates, you can rank higher on Google.
6. Saves time
Years ago, when adaptive design ruled the digital world, you needed to maintain separate versions of your website. But why is it problematic? On the one hand, it’s expensive. On the other hand, it takes twice the work for your team to update your website.
If you convert your website to a responsive one, you’ll need to take care of only one version. Wouldn’t you want a website that is quick to update and easier to manage? If your website can be updated in one shot, it not only saves time but money as well. And we know the phrase, time is money.
When we at UX studio start a responsive web design project, we always start with the design and research tasks. Our proven method is that our UX/UI Designers are always working together with UX Researchers, so we can test design alternatives right away within your target audience.
It’s also extremely helpful to involve the development team right from the first week. On the one hand, we can design features and solutions that are possible to develop. On the other hand, involving your developers from the beginning will allow them to start building your product earlier. So you can launch new designs at the earliest possible time.
If you like our way of thinking and want to know more about how we can help your business, schedule a call with us.
What’s the difference between responsive web design and mobile-friendly web design?
Mobile-friendly websites are usually scaled-down versions of their desktop counterparts. Even if this makes it possible for mobile users to use the site, it doesn’t provide a good user experience. While a responsive website has been designed in a way, that the sizes of all the important elements are adapting to the screen of the device you are using.
Although with responsive web design services your website will be enjoyable on different screens, it doesn’t mean it will be designed with a mobile-first approach. The main difference is how the designer approaches the task: building your site from the smallest to the bigger screens, or the other way around?
A mobile-first website will always offer a better user experience. That’s why we at UX studio always design mobile device screens simultaneously with desktop screens. This way we can work more effectively, and take into consideration all design elements. Such as font size, content placement, or how big a button should be.
Why is the mobile-first approach important?
The mobile-first approach means that when a responsive web design company develops your website, they start designing the mobile website first. After that, they move to the desktop version. Mostly the reason is that smart devices’ screens are smaller. Thus the designers need to be smart about how they use the available space.
A mobile-first strategy helps in defining what’s visually and functionally necessary. In this way, the responsive web design agency can be more effective in its design choices.
How much do responsive web design services cost?
I’m sure you’ve already heard it before, but it depends. Several factors influence the final price for example:
- Type of website
- Size or Number of pages
If you’ve decided to go for a new or convert to a responsive website, our designers have all the experience and knowledge you need. Let’s get to know each other during an hour-long meeting. We’re more than happy to talk about your goals, visions, problems and how can we help you with them.
Why choose UX studio for responsive web design services?
In 2022, all of this is mandatory if you want to have a well-optimized website for your users. If half of your website traffic is coming from mobile, don’t give them a half-good experience. Maybe a full redesign is to make your site a responsive superstar.
At UX studio, we’re a trusted choice for responsive web design services. We’ve worked with many startups and industry leaders worldwide like Google, Netflix, and Zignaly. Still not sure? Let’s talk. We’re happy to help you figure things out.