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Aligning a design university's digital presence with its mission

MOME is a prominent applied arts university with the mission of creating a value-driven arts and design ecosystem in the Central and Eastern Europe region.

A laptop mockup showing MOME's redesigned webpage: dark, geometric, with bold and bright accent colors
Client
MOME
Industry
Education
Service
UI/UX Design
Team Setup
1 Researcher + 1 Designer
Timeline
6 Months

Goal

MOME approached us with the need of redesigning their website to modernize and make it more attractive to international students, update its information architecture, and align it with their international positioning.

Challenge

The challenges were mainly due to time constraints, which required us to include template pages in the project. Initially, any particular features were specified, making the early stages a bit tricky. In the discovery phase, understanding the project goals was challenging, but we made progress through meetings with different people from MOME, which helped us adapt the pages during research and design phases.

Outcome

The final website offers an improved user experience with its user-friendly design and a strong focus on addressing users' real needs. It also reduces the cognitive load on users as they explore information, helping to keep their attention.

24+
Months of collab
25+
User flows
1
Full app redesign
Project timeline
The timeline of this 6 months project, which included 4 months of recurrent testing, and frequent redesign cycles for desktop and mobile
1 /
Discovery

Main challenges we overcame

  1. We initiated our project with a kick-off meeting and then conducted a heuristic evaluation.
  2. We carried out seven stakeholder interviews to gain a deeper understanding of the university.
  3. Utilizing insights from these interviews and a comprehensive competitor analysis, we constructed an impact effort matrix and developed assumptive personas and user journeys.
  4. We organized a brand persona workshop to understand the client's perspective which guided the redesign of the website's layout, and we also began developing a new design system.
Assumptive personas workshop
A competitor matrix comparing MOME's site to its competitors'
Competitor matrix
The brand persona workshop presenting three aesthetics for MOME: a lighter, more classic approach, a funky and contemporary one, and a very minimalistic design
Brand persona workshop
2 /
Desktop redesign

Our step-by-step process

  1. Testing wireframes of each page with local and international students.
  2. Fine-tuning the services shown on each page, in collaboration with the head of departments.
  3. Laying the groundwork for the new branding and design elements, introducing light and dark modes.
  4. Testing the Information Architecture to improve the usability of the website.
  5. Creating high-fidelity prototypes for testing.
  6. Doing continuous research thorough all the process.
The original website design was very text-heavy and a bit difficult to navigate
Original website design
The new website design features steamlined navigation, clear visual hierarchy and decorative elements
After redesign
3 /
Mobile redesign

The modular design our team created made the implementation easy and fast. The testing rounds revealed the need for some adjustments and the importance of tabs for easy navigation. The team closed the project by implementing these final iterations.

Screenshots showing MOME's website when viewed on the phone: the design is responsive and adjust to the device it's viewed on
4 /
Handover

We had meetings with their team where we handed over the following:

  1. Outcome of all the workshops we facilitated.
  2. Research findings and repository.
  3. Prototypes we used for testing.
  4. Final screens for desktop and mobile.
  5. Design System with foundational elements, components and guidelines to maintain a cohesive website.

The design system we delivered to the client enables them to create various materials across the university that match their new look. The modular design also allows the client to add new pages without the need for a UX studio, ensuring consistency throughout the site.

Visit MOME's website

Brand elements for MOME, from colors to typography
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