IncQuery Labs offers tailored solutions for the automated digital engineering experience throughout the whole engineering process.
The goal was to redesign and build the IncQuery Io website in Webflow, focusing on user-friendliness and showcasing their flagship product, IncQuery Suite. The IncQuery Labs team wanted to make the site easier for users to connect with the company, prioritizing customer needs for quality UI/UX design.
One of our challenges was understanding where the general information turns into a technical one in a customer journey to facilitate user experience.
We helped IncQuery Labs modernize its digital presence and easily connect people with their software solution, IncQuery Suite, through the new website built in Webflow. After the release, we incorporated bi-weekly iterations based on user feedbacks to further improve its navigation and make information easy to digest.
The IncQuery Suite product had an existing website when our UX team joined the project. As part of our first steps, we:
Our UX team worked remotely with the client, but we communicated daily using various collaboration tools, such as:
Once the essential parts of the old website were defined, we started rethinking the website’s logic and structure. One of our challenges was understanding where the general information turns into a technical one in a customer journey to facilitate user experience. In this phase, we designed a product landing page before the whole website structure and design were finalized.
It was essential to be consistent when designing new pages and elements because we worked on several IncQuery Labs products. Therefore, we put together a design system that helps reuse components, and design elements.
Once the product landing page was launched, we designed and developed the rest of the website pages in Webflow, keeping the original website’s logic in mind.
We recruited two groups of people from the target audience who were already familiar with the product and had never heard of the company before to test our design solutions.
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