Masterstudies.com provides marketing and software automation for higher education institutions and a comprehensive database for students.
Masterstudies.com came to us looking for help in accomplishing multiple goals: unify the website's structure, boost contact form conversions, enhance user experience, and enable multilingual functionality.
The challenges encompassed maintaining design consistency across various platforms and implementing functionality in 44 languages required careful planning for linguistic nuances. Additionally, to increase contact form conversions, we needed to address user hesitancy and pinpoint the best time to request information.
The project resulted in a cohesive design, making the site feel more trustworthy. The contact form conversion rate increased by strategically repositioning it and we established a universal content structure for the program pages.
Our researcher started with discovery interviews and Google Analytics reports for the existing website. We’ve collected more than 1300 observations to uncover the main pain points and the areas for improvement.
The research findings have been used to iterate the wireframes during the design process, improve user experience on the website, and create the ultimate design solution.
We started with sketching workshops ideating multiple solutions for every page type while leaving the customer flow intact with the plan of changing one thing at a time.
Our two designers divided their work by platform type: mobile and desktop. This way, both designers could work independently while keeping up with consistency.
When entering a program page, users were not likely to fill out a form immediately without checking the details to see if it’s a match for them. We repositioned the form from the top right to the bottom of the page. By explaining the service better and moving the form to the bottom of the page we made the site feel more trustworthy.
After several user interviews we identified the key information students are looking for when searching for a degree. Based on this we came up with a structure and made sure every university applies it to their degree program pages, the most important page types in the conversion funnel.
From day one we anticipated this issue and planned the interface accordingly. In the UI phase, we also tested our designs in the most complicated languages (e.g. German, Arabic, and Japanese)
At the end of the project we handed-over the designs in Zeplin, a handoff tool that simplifies collaboration with developers by providing all the specs and ready-to-implement CSS. These designs included:
Additionally, the client received a research report summarising all the findings that could help them shape their product strategy.
We were thrilled by UX Studio’s process. Their vast experience in driving the research process and guiding us forward the whole time was reassuring. During the weekly meetings, they presented research insights and design decisions in a detailed manner and always aligned with our project and business goals.
Their professional insights and the way they explained each process and step, helped us not only understand their design-decisions and their value, but we learned more about our own users and product, too.
