UX Consulting:
What it is & why you need it

Our user experience consultants offer a wide range of consulting and training services.


What is UX consulting?

UX consulting is a relatively new field of expertise, and it has many different implications. Terms like “UX Consultant” or "Product Management Consultant” might sound confusing to many. Unlike management or marketing strategy consulting, this is a fairly new domain of consulting services, one that has only recently become possible, with the rise of product design and development methodologies.

As a narrower term, a “User Experience Consultant” focuses on the visible parts of your software, that the end user interacts with — that he experiences. But as we know, UX design isn't only concerned with web design and how the interface looks. It cares for the layout, the content, and the flows as well.

This, of course, brings a whole new perspective as to how you look at a product, your market, and your business and brand strategy.

A holistic view of your product

As we know: "UX is not how it looks. It's how it works". So, looking at it from this angle: a UX Consultant looks at your business globally. They will go from your value proposition and business model, through your target audience and personas, all the way to your user flows, the screens, and the UI plus the content and copy showcased.

As we know:

"UX is not how it looks. It's how it works."

So, when do companies hire these so-called Product Design consultants? Any time you get stuck with your product. Be it for startups or big corporations, UX consulting embodies a large number of different subdomains, and many may be useful for your business.

Below, we describe typical UX consulting jobs that we often get hired for. In each unique case, however, it will be based on your specific challenge and request that will eventually determine what service will be included in our project with you.

1. UX/UI audit

Our usability experts visually inspect your product’s interface for usability issues and areas for improvement. We rate how well your site or application adheres to best practices and user interface principles to make the findings actionable.

A thorough design review is especially useful if you're trying to decide on a new strategy for your user experience. Our independent position allows us to evaluate how your design works from a fresh perspective.

Steps of our UX evaluation process

  1. Heuristics evaluation

    We review metrics and key usability factors that affect conversions using a set of various diagnostic tools that anonymously track user behavior and website performance.

  2. Expert UX review

    We develop multiple hypotheses as to why visitors perform the way they do, and not in the way the company expected them to

  3. Usability testing

    The issues identified in a heuristic evaluation are different than those found in a usability test. Watch and listen to customers use your designs, and let our usability experts deliver deep user insights about your product.

2. Business model validation and new product concepting

New businesses should only invest in what works and find new ideas for what doesn’t. Business model validation helps you systematically reduce uncertainty in your business models and value propositions.

This iterative business model validation process treats your business ideas as assumptions that can be broken down into falsifiable hypotheses and tested, to identify their validity. In the process, you will also uncover what your customers care about, how your products and services can deliver value to them, and how you can bring these together into a successful business.

Business model validation process

  1. Identify and track key business model hypotheses.

    We extract hypotheses from your business model and value proposition to capture what must be true for your idea to work. It’s important to prioritize your hypotheses to ensure you are validating the riskiest first.

  2. Test hypotheses with customers

    By testing hypotheses with your target audience, countless of hours and resources can be saved. We design and prioritize tests that will deliver evidence and insights, to prove your hypotheses valid or invalid.

  3. Pivot and iterate business model based on customer interactions

    Based on the inputs gathered, we assist you in iterating your business model, to make sure there is a product-market fit.

3. Corporate innovation consulting

The best and largest companies leverage emerging technology to transform their business and industry from the outside in. Those who fail to innovate will become irrelevant in tomorrow’s business and societal landscape.

As experience designers and researchers, we have a strong background in design thinking methodologies.

What we can assist you with:

Adopting new technology and go to market strategy

Accelerating the company's rate of innovation in order to keep pace with startups is crucial.

Prioritizing ideas

Having too many ideas is just as dangerous as too few ideas. Too often, companies waste time choosing, or worse, pick the wrong idea and waste millions.

Product-market fit

Our methodology takes the risk out of innovation, allowing you to achieve product-market fit faster, and at a fraction of the cost.

User research techniques

We can implement user testing systems to maximize your teams' rates of learning.

4. Design thinking workshop facilitation

Design thinking is a structured process to design solutions for the complex problems businesses face today.

Understanding your customers’ thoughts, motivations, actions helps you to design better digital products, services and experiences. Today’s most successful and innovative organizations are focused on being customer-centric, and yours can be too.

In this process, we put customers at the heart of everything we do. We will expose you to a wide range of empathy-building activities, a field visit, journey mapping, personas, and insight frameworks.

The main concepts we cover:

Customer empathy

First, we’ll dive into the world of your customers to understand their needs and identify opportunities. Here, we walk you through the concepts of ethnographic research, customer journey mapping, and opportunity mapping.

Prototyping and validation

Turning gathered insights into prototypes to create the right solutions for the right problem takes practice. We dive into the basics of concept development and creation.


The last step of the design process is implementation. We will use frameworks, sample agendas and toolkits to integrate the new tools into your own projects

5. Agile UX coaching

We at UX studio fully adopted agile in our daily work and processes.

During our agile UX training, we help you optimize the value you receive from adopting new, lean and agile new ways of working.

Our coaches will ensure that your teams maximize their capability uplift, speed the transition, and reduce any productivity dips along the way.

6. UX training

You'll learn all about the stages of the product design process, discovery, design and evaluation, as well as the principles of user-centred design and the UX tools and techniques you can use.

Come on our UX training course and you'll learn how to do:

  • UX research methods and planning

  • Prototyping

  • Data analysis

  • User experience basics

  • Visual design

  • Promoting UX across your organisation

7. On-demand UX research and consulting

Many of our clients have their own in-house UX design teams. From time to time, however, during research-heavy stages of their product development process, they run short of research capabilities.

This is where we come in the picture. UX studio offers on-demand user research and consulting.

Depending on your research need in a particular period, we offer flexible packages, tailored to your business and product.

The current stage of the product design process requires only a few user tests per week? Consider it done. But a few months from now, before a major redesign, you will need much more user insights? No problem, we will allocate the adequate amount of research personnel to help you out.

8. Hire dedicated UI/UX teams

We believe that research and design go hand in hand. Here at UX Studio we do both: our experienced UX Researchers and Designers are working to create a product people will love to use.

We understand that each company has different UX needs, so our team offers flexible collaboration tailored to your digital product.

Typical timing of hiring a UX team

  • In the beginning of the project

  • When starting a major redesign

  • Not enough in-house knowledge for planned innovation

  • When your headcount is low but need UX expertise on your team

  • Fast growth in your product team

Who are UX consultants?

UX experts can come from various different disciplines. Aside from the (traditionally assumed) user interface design background, they can come from right the other end of the spectrum, a development background, all the way up to business.

There are a number of different skillsets in between. A true UX expert must be completely familiar with UX basics like information architecture, usability testing, and content creation, and business modelling.

Why UX consulting?

We at UX studio are all about Product Design. Our UX Designers and Researchers work on digital products every day: from paper sketches, they eventually, through months- (sometimes year-) long processes, they get to pixel-perfect design, resulting in truly lovable products.

But they not only sit at their desks designing screens. They interact with and consult clients every day.

We often come across firms that already have a number of Designers, Devs and UX experts at hand, so outsourcing UX as a whole is not an option, however, they still feel the need for outside UX help. This is where UX design consulting comes in.

Who we worked with

We are a team of experts in UX, located in the heart of Europe, working with brands all over the world.

Some of our previous clients: HBO, T-Mobile, KBC, BOSCH, Wizz Air, LogMeIn, Liligo, TRIGO Group.

Digital experiences we created