Steal Design From Best, but Test It!

If you are designing a common feature it is always a good idea to take Google's solution as a starting point. But you still need to test it! Even Google can get things wrong. Here is an example how.

Our UX company is working for an e-sports company. One of their service is a software that enables individual game server owners to show ads to their gamers and get money for each impression.

An important feature was to show some time dependent data (number of impressions) and enable users to check the data within various time periods.

Unikrn all images

UX Research and redesign

Then we user tested the designs. Why don’t you try it?! Here is the test task:

How would you check the traffic of this month? Where would you click?

Unikrn all images

Well, you probably failed, just as all users on the user tests failed on this. They all thought that the ” Day | Week | Month ” buttons will take them to the desired result. But in fact these buttons are designed to set the frequency of sampling of the graph:Unikrn all images

Users misunderstand these buttons in Google Analytics just as badly as in our design. After this research finding we decided to add a little tweak that may help: an explanation text. …user tests revealed pretty fast that this didn’t solve the problem. Why? Because people won’t read the explanation text if they think they get the buttons right. They have no reason to read.

Unikrn all images

At this point it is important to note that these buttons implement a secondary feature for our users. This fact together with the other fact that they were misleading led us to the decision to dismiss this feature altogether, for a lighter and simpler user experience.

Here is the final design without the misleading buttons.Unikrn all images


If you are designing a common feature it is always a good idea to take Google (or other unikrn) as a starting point. But you still need to test it!

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  • antbogarin

    Nice post! 🙂

    Just one question: where are the sampling frequency buttons in the last picture?

    • As you can read in the post they were removed, and just the date range settings stayed on the UI.

  • Alex

    Hi Zsombor,
    thank you for another good observation from UX studio! I agree that it makes sense to built your solution upon some Google interface because a lot of people are already familiar with it. As well changing an existing example is faster. At the same time I don’t find that Google provides an amazing user experience. Their tools provide great value, but the UX is a pain in Gmail, GA and Webmasters tools, etc. What is your take on that as a UX designer? And don’t you think that by keeping copying the unicorns we are missing out some great solutions that could have been created otherwise?

    • I think it’s not about unicorns, but getting inspirations and learning from each other.

  • Veronica Brunwin

    Personally, I’ve taken a different approach. I like the Day, Week, Month buttons, but in our application we’ve added a custom button to the end, which pops up our standard date range picker. This way you can combine both features without confusion.