How To Hold Better Meetings With The Help Of Graphic Facilitation

I first heard about graphic facilitation at a UX conference where the speakers made amazing drawings during their talks. I found it pretty cool but took it for just a great way to make some notes. Surely, this real-time drawing “show”, as I first labeled it, had nothing to do with my work as a UX designer. Gosh, so wrong! Graphic facilitation has great value and can make your product team better. Here's how.

The above illustration is a piece of work from Remarker, the Hungarian visual facilitator team who created the drawings at the conference where I first encountered this topic.

What is graphic facilitation?

Geoff Ball wrote Explicit Group Memory” an early paper in the field of graphic facilitation. He discovered that a shared picture supported group learning or, more importantly, a lasting memory in the group. So creating some kind of visual, graphical imprint of a meeting can help participants better understand problems and recall the agreed decisions.

Graphic facilitation of meetings comes in different flavors.

As a note-taking method, it helps a group memorize the contents of a presentation or discussion (as the speakers at the conference did). In this case, however, the facilitator only focuses on the drawing and usually, it takes more effort and years of experience because they work in real time during a meeting or presentation.

It can also benefit day-to-day workshops or meetings, as I saw years later at UX Studio. Prepare and create visual posters and helping materials to go with the topics beforehand. Then complete these half-done posters with your team.

Graphic Facilitation_Client Meetings
An example for a user journey workshop led by Zsolti and Bence during one of our recent projects

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How does this improve a ppt or scribbling on a whiteboard?

We all usually do agendas or summaries and all sorts of visualizations for meetings on computer or whiteboard. Creating paper-based drawings gives participants a completely different feeling.

More effort into workshop material will stimulate your team to also put more effort into the meeting.

Creating them on paper also lets you post the most important ones later on your team’s wall or to keep them in front of the team during the whole meeting.

Visual note taking: typical doubts and excuses

  1. “Okay, cool. I can’t draw…”

I know we all love to say this. We’ve just gotten too comfortable with our super smart devices and totally forgotten how to use a tool as simple as a pencil. You don’t need art training to start graphic facilitation. Just practice some basic forms and learn the basics about visual hierarchy. Your team will really appreciate it even if your first materials don’t win awards.

  1. “I will need ages to create something like this!”

Creating materials by hand for the first time may take more time than creating a ppt, but it certainly pays off. Furthermore, you don’t have to create complicated and fully decorated designs the first time. After practicing some basic lettering and shapes a bit, you will draw them easily and much faster. So no more excuses, let’s see how you can start right now!

Whiteboard tools you might need

Don’t run to the nearest stationer’s right after deciding to try out visual facilitation. You certainly have some old markers and some brown wrapping paper lying around the office or your home. As a beginner, just use whatever you find around you.

If you plan to take this to another level, perhaps to do professional visual facilitating or to impress a new client, buy some new markers. Refillable markers work the best, they harm the environment less and come in a greater variety of colors. Facilitators rank Neuland markers the best, though they don’t come cheap.

You can also find markers with two different ends, which can prove very useful.The thin end writes letters and draw small details, while the thick, brushed one does coloring, shading or creating bigger shapes.

Sharpie or Copic also have a wide variety of refillable markers, also with different ends. Four or five different colors, including black and grey (for shades) suffice.

Graphic Facilitation Whiteboard Tools
Visual faciliators know Neuland well.

How to write text better and more memorably?

When first starting with graphic facilitation, you will quickly realize written text greatly influences your works. So practice how to create legible, well positioned handwritten texts.

When writing, pay attention to:

Visual hierarchy

The order in which a reader processes information on a page forms the visual hierarchy. A well-built hierarchy allows readers to understand information easily.

Form it by assigning different visual characteristics to sections of information, e.g., larger, bolder fonts for headings or more space around elements which belong together.

While creating materials, always pay attention to creating some kind of hierarchy. Emphasize the important things, and use smaller letters, paler colors for the less important parts.

Graphic Facilitation_Visual Hierarchy

Writing letters

As a basic rule when writing, do not use your own handwriting. We usually don’t write very legibly but rather tend to focus on speed.

Graphic Facilitation_Tips

Also try out different fonts when writing. Don’t immerse yourself in hand lettering; three different fonts will suffice. I practice a kind of all-caps with some letters more like lowercase and a “beautified” version of my handwriting sometimes.

Experiment with different font weights or even slanted letters for a challenge. But remember, the letters don’t have to reach 100% perfection!

Graphic Facilitation_Numbers

Easy but cool things to draw: shapes and containers

Also use different shapes and containers to make your materials even more readable and interesting. Highlight different sections, group pieces of information with these boxes.

All sorts of materials abound online for great examples. Several books also cover this well, such as Bikablo – the facilitator’s dictionary of visual language, a must-have resource for all those deeply interested in graphic facilitation.

After a few rounds of practice, these forms will embed themselves in your muscle memory, letting you recreate them very quickly.

Graphic Facilitation Word Clouds Bikablo

Use shadows to make containers “pop out” even more. You don’t have to make shadow studies of objects or dive deep into this subject; just copy some good examples. It may sound boring, but copying proves very useful for improving graphic facilitation.

Later on, your own distinctive style will emerge and the principles learned while copying will serve as a great knowledge base.

Graphic Facilitation_System Design

Visual facilitation template for product teams

Use different templates for different workshops and meetings, depending on the subject you plan to work on with your team.

1. Agenda

A quick list for a day-long kick-off or UX workshop will give participants fixed points. Always stick an agenda to the wall for easy reference. Plus, you can draw cute cups for the coffee breaks!

Graphic Facilitation_Agenda
Image from the Bikablo book

2. Gathering topics

If you have a meeting where the agenda depends on the participants, use templates to collect suggested topics and ideas.

Graphic Facilitation_Cute Elements

3. Positive / negative

Gathering pros and cons can have also different visualisations, making the outcomes more memorable.

Graphic Facilitation_Lists

4. Action plans

Setting up achievable goals and realistic tasks can prove difficult. This template will make setting up clear tasks for the goals much easier. The S.M.A.R.T. method helps set realistic goals.

Graphic Facilitation_Action Plan

5. Competitors

You can easily get lost in details during competitor analysis or discussions. Using a template while gathering insight (from clients or researchers in your team) clarifies the main differences for the whole product team.

Graphic Facilitation_Competitor Analysis
A template for a quick recap about your competitors

6. Retrospectives

Gather the learnings of a sprint or project and measure success using templates like this to get a better understanding of your product team’s experiences.

Graphic Facilitation Word Cloud
Great evaluation template by Anne Madsen

How to practice graphic facilitation

Starting graphic facilitation from zero can prove frustrating, but fortunately, here come some great ways to practice!

  1. Start taking notes by hand whenever possible! I started a few months ago in our team’s weekly client meetings. Instead of popping up notes on my Macbook, I just grab a piece of paper and go. I especially pay attention to the visual hierarchy and decorate if I have the time. I also create grocery lists like this.
  2. Copy, copy, copy! Look out for resources and try to remake them. I know it sounds boring, but you will make a lot of progress!
  3. Those deeply interested in the subject can listen to a podcast and sketchnote it. Start easy and stop the playback from time to time on the first try. But it can really inspire once you speed up the drawing. (I recently got totally hooked on the design podcast 99% Invisible. Try it with one of their episodes.)
  4. Whenever you have to make a workshop, retrospective or kick-off meeting, try to create at least some of your materials by hand. You will feel the difference!

One more addition: I really like this video from Verbal To Visual about visual note taking.

Did this help you take your first steps in graphic facilitation? Are you already enjoying its benefits in your day-to-day meetings and workshops? Have you gathered enough courage to start? 🙂

Already in the habit? Any questions or suggestions? Let us know in the comments! Tell us about your methods and motivators for practicing visual facilitation.

Want to learn some more?

Also interested in Product Design processes? Check out our free e-book, the Product Manager’s Guide to UX Design.

For additional reading, check out our Product Design book by our CEO, David Pasztor. We ship it all over the world!

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Luca Morovián

I'm a UX designer who's highly interested in social innovations, design thinking methods and hand lettering. Sometimes I get so fascinated about how emerging technologies change our lives and communities that I write an article about it.

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