Pakk is a mobile application designed for Hungarian customers to help them explore local shops, check their products and services, and order custom packages during the Coronavirus outbreak.
This pro-bono's goal was to create a brand-new interface for the Pakk mobile app, allowing users to explore local shops, check products and services, and order custom packages, particularly catering to the needs arising during the Coronavirus outbreak.
The short timeframe presented us with many challenges, such as capture the brand essence and adapting to unique lockdown shopping behaviors.
The joint effort resulted in a well-designed and user-friendly digital product in line with Pakk's vision and brand.
We recruited a few participants for the usability testing, who matched the clients’ target audience profile. Our UX researcher conducted several interviews to discover the habits and peculiarities of shopping behaviour during the lockdown.
1. We replaced the distance estimate with the average walking time. It turned out to be a helpful switch since many of our test participants preferred to take a walk instead of using public transportation.
2. One of the encountered problems was the switch between the map and the search results list view. After numerous different solutions, we decided to use a floating CTA, which performed well during the tests.
We jumped into the UI design phase in the middle of the second week. Our UX experts proposed several approaches to match the values defined during the branding session. The Pakk team wanted a product UI to reflect the brand’s individuality. This is why the complementary red color became the background color in the final version.
In two weeks, our UX team iterated the product’s prototype four times. We’ve created more than 150 UI elements, 50 screens and conducted ten usability tests. All in all, we can proudly say our UX experts designed a great digital product together with the Pakk team.
In just 2 weeks we had several back-and-forths about the design, had research with a focus group, evaluation and great ideas and insights about the whole project, from what we really wanted to know what the customer would like to see and everything in between. We worked a lot, had a lot of fun, and got some really precious experience along the way. It is always a pleasure to work with dedicated professionals.