GoTRG case study | UX studio

Goal

We partnered with GoTRG to help them redesign their internal system and make it more efficient and user-friendly. We had a long-term collaboration providing UX research support at every project phase.

Challenge

It was challenging and time-consuming for users to navigate the system, which has grown to over 100 pages. As a result, the navigation menu no longer served users’ needs. We conducted moderated card sorting and tree testing to redefine it.

Outcome

After the internal system and the navigation menu redesign, the perceived ease of use, clarity, and user satisfaction increased by 23%, 21%, and 26%, respectively.

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Kick-off

How we started

We kicked off our collaboration with remote stakeholder workshops to better understand the current business challenges and goals. As a result of the workshops, we defined research objectives for the product discovery phase.

Research objectives defined

Understand how users interact with the system to accomplish their tasks and goals.
Identify the pain-points users encounter when interacting with the system.
Identify users’ informational and functional needs of the system.

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Discovery

Our UX researchers conducted a remote contextual inquiry to better understand how users navigate the system and complete their daily tasks. We asked the participants to share their screens while doing their regular day-to-day work. This way, we could observe how people used the system and ask follow-up questions.

Valuable research insights revealed:

Medical data complexity: training ourselves with expert medical and science resources to gain a deep understanding of the domain.
Empathizing with users and conveying breathing: applying interactive visualizations and gamification to effectively communicate breathing concepts and engage users.
Balancing gamification with relaxation focus: carefully integrating gamification elements to enhance engagement while maintaining the app's core purpose of promoting relaxation and breathing exercises.
Data visualization within limited screen: made us leverage creative problem-solving techniques to design intricate yet effective visualizations within the app's interface constraints.

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Research

Our step-by-step process

1. Narrowing down the high-impact features for the redesign.

2. Ideating design solutions (design studio methodology) with the GoTRG designers, software engineers, and the product owner.

3. Creating prototypes for the new system and testing them.

Learnings from research

It was challenging and time-consuming for users to navigate the system, which has grown to over 100 pages. As a result, the navigation menu no longer served users’ needs.

In collaboration with the GoTRG research team, we conducted moderated card sorting to restructure the navigation menu. Moreover, we’ve also done tree testing to evaluate and refine the new navigation menu.

Serge Zuev

Director of Product Design at

goTRG

"The research findings from the projects were really helpful for our business decisions. The evidence-based approach helped us break away from many assumptions and deliver products that balance the needs of users, business, and technology. UX researchers were very proactive, responsive, and motivated. Lastly but not least, they managed to adjust to our time zone."