Learn how to create surveys that get you answers, not just data

Looking to create surveys that provide clear, actionable insights? Effective survey design goes beyond asking questions—it’s about knowing when and how to use surveys to gather meaningful, high-quality data.

Join us for an intensive, hands-on training in survey design, crafted to help you create effective surveys, avoid common pitfalls, and analyze results with confidence.

This session covers essential topics from question types and survey logic to data cleaning and visualization, giving you the skills needed to conduct surveys that truly inform your research.

In this training, we’ll explore best practices for survey design, covering key concepts and advanced techniques for designing surveys that work.

From understanding the role of surveys in research to identifying biases and learning how to handle data, you’ll walk away with practical skills that help ensure your surveys are reliable, valid, and valuable for decision-making.

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This training includes

‍Interactive live sessions
Live, adaptable format that addresses real-time needs and questions.

Hands-on exercise
Gain confidence as you practice, knowing our expert is there to help.

Practical insights
‍Leave with strategies you can implement immediately.

Lifetime access to presentations
Keep the recording of presentations as a long-term resource for your future projects.

Course certificate
Add it to your LinkedIn profile and resume to stand out in your field.

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Who should attend?

• UX researchers looking to deepen their survey design skills and learn how to avoid common pitfalls.
• UX designers who would like to run and analyse surveys but are intimidated by them
• Product managers wanting to make sure they run surveys that measure what they want and produce reliable data
• Entrepreneurs and startups interested in leveraging surveys to gather insights on product ideas and user needs.
• Anyone involved in market or user research who wants to create effective surveys and analyze data efficiently.

What will you learn?

When to Use Surveys
The strengths and limitations of this method. In which situations are they the most useful and in which situations can they do more harm than good.

Crafting Survey Questions
The different types of survey questions. Techniques for crafting clear, purposeful questions and how to avoid common mistakes.

Avoiding Survey Biases
How to identify and mitigate survey biases and how to filter out misleading responses from participants, ensuring reliable data.

Survey Tools & Tips
Technical tips, like survey best practices to ensure high completion rates, and a breakdown of various survey platforms, their features, strengths and weaknesses.

Data Cleaning & Visualization
Essential methods for data cleaning, handling free-text answers, and visualizing results across question types.

Survey Creation Practice
Hands-on practice in creating a complex survey from the ground up, cleaning, analyzing and visualising results to generate meaningful insights.

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