Looking to bring your products closer to your users? Join us for an online training session focused on the basics of generative research.
In this small-group setting, you’ll dive into practical exercises, including interviewing techniques, script development, and analyzing the qualitative data that comes from understanding user needs, motivation and challenges.
Perfect for designers, PMs, startups, and anyone eager to understand users better, this course offers hands-on learning with expert feedback.
Gain the skills to make informed, user-driven decisions that boost product success!
Interactive live sessions
Live, adaptable format that addresses real-time needs and questions.
Hands-on exercise
Gain confidence as you practice, knowing our expert is there to help.
Practical insights
Leave with strategies you can implement immediately.
Course certificate
Add it to your LinkedIn profile and resume to stand out in your field.
Introduction to generative research
What it is, what methods to use, and how it differs from evaluative research
Designing effective interview questions
How to get meaningful insights and how to avoid common pitfalls
The structure of a successful interview
From the funnelling technique to the use of probing questions to elicit deeper responses
Hands-on practice
Writing interview scripts, conducting interviews, note-taking, and analyzing interview insights
Data analysis
How to interpret qualitative research data through techniques such as affinity mapping, empathy mapping, and persona creation
