IncQuery Io

The IncQuery Suite product had an existing website when our UX team joined the project. As a first step, we held a website architecture workshop to map out the well-functioning parts of the old website that were later incorporated into the new website design. Value proposition and customer journey workshops helped our UX team to better understand the old website’s logic and the primary user flows.  

Our UX team worked remotely with the client, but we communicated daily using various collaboration tools. We used a collaborative Miro whiteboard for roadmap planning workshops and communicated via Slack, Google Meets, and Microsoft Teams. Our UX team used Figma to create design solutions and share them with the client.

​​Once the essential parts of the old website were defined, we started rethinking the website’s logic and structure. One of our challenges was understanding where the general information turns into a technical one in a customer journey to facilitate user experience. In this phase, we designed a product landing page before the whole website structure and design were finalized.

It was essential to be consistent when designing new pages and elements because we worked on several IncQuery Labs products. Therefore, we put together a design system that helps reuse components, and design elements.

Once the product landing page was launched, we designed and developed the rest of the website pages in Webflow, keeping the original website’s logic in mind. We recruited two groups of people from the target audience who were already familiar with the product and had never heard of the company before to test our design solutions. We iterated the design bi-weekly to ensure the new website was easy to understand and navigate.

As a result of the fruitful collaboration with the IncQuery Labs team, a brand new website was designed, developed in Webflow, and launched for the IncQuery Suite Product.