Nanoleq partnered with us to redesign the app for their innovative wearable device, Oxa. This advanced garment provides real-time biofeedback to enhance well-being through mindful breathing.
Nanoleq partnered with us to revamp their Oxa app, seeking a distinctive design that matches with their smart wearables and brand. We aimed to ensure the app’s high-quality and user-centric experience by integrating the concept of breathing and incorporating user feedback and data.
One significant challenge was understanding and representing the complexity of medical data, which demanded deep domain knowledge and user empathy to ensure accuracy and easy-to-digest visualizations. Additionally, capturing the essence of "breathing" through the app's design required creative approaches to provide users with a seamless and engaging experience.
The collaboration resulted in a user-centric platform that seamlessly integrates complex data with interactive and engaging experiences. The Oxa app provides users with a digital mirror for their breathing and overall well-being, offering real-time feedback, gamified elements, and detailed performance summaries. Our commitment to excellence have earned us a long-term partnership with Nanoleq and the prestigious Red Dot Design Award.
A deep dive into vision and goals, studying target audience preferences, and identifying potential areas for development kickstarted the collaboration. We also started to learn about the sensor's scientific and technological principles, gaining a thorough understanding of how it works.
Furthermore, we conducted a detailed competitor analysis revealing market trends, successful strategies, and areas where Oxa could stand out. Additionally, we familiarized ourselves with the Nanoleq's organizational structure, ensuring smooth collaboration and integration within their framework.
Our research efforts played a pivotal role in the project's success by providing a strong foundation for well-informed design decisions based on the research findings.
This research also guided critical business decisions, ensuring that the app's features and design align with the target audience's needs.
After 1 year of stable collaboration with the core team (3 designers + 1 researcher) we continued with 1 designer and 1 researcher on demand.
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The meeting went very well. The investors were very happy with what we showed them with the live demo and with the new designs.
