Although it would be tempting to just grab a few beers with my buddies and fiddle with wireframes drunkenly – that would defeat the purpose a bit. Your friends are a lot more like you than you think and always testing with the same people is not the best way to get results. The same is true for colleagues. Don’t get me wrong, it’s still better than not testing at all. But there are a lot of people out there who are really interested in your ideas, You just have to invite them and listen to them. They are motivated and open about new things. Of course we also have incentives, but it’s not about only that. Most of our testers could do without the small incentives we provide them.
You got to have stable basic processes behind recruitment and research to uncover the “shocking truth” about your usability problems. Recruitment is not revolutionary, but you will rely on that during the whole journey. Of course, some parts of the processes should be tailor made in every project. But a good best practice that comes from real life experience can help any project immensely. And that is exactly what we can bring to the table.
Don’t miss our next post, follow us on Facebook.
As we step into 2024, the significance of investing in user experience (UX) and user…
Are you interested in how eye-tracking in UX research can be leveraged to gather reliable…
In this episode, we have a conversation with Sándor Zelenka and Benedek Göbölös as they…
Current generative AI tools can come up with videos and images within minutes. We still…
Even if you are far from being a football fan, I’m sure you’ve heard of…
Generative AI has taken the world by storm. Anyone can generate images and designs in…