What Is Retention and How To Measure It

Retention rate, classic/rolling retention, churn, how to improve retention, what not to do to improve retention – these terms pop up everywhere.

Google focuses especially on retention rates, but why really?

Time to demystify this little word and start taking advantage of it.

If you work with products, it will become your best friend (OK, maybe just a regular friend whom you keep telling it to).


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