In an organisation with design culture, people don’t just work for their paychecks but they are passionately engaged in the creation of real results. These companies are built for creating great products and every member of the team wants to reach one goal: engage their customers with meaningful experiences.
“Culture eats strategy for breakfast.”
Says Peter Drucker. In a company with a healthy culture, customer satisfaction and progress is inevitable, because the company members are motivated and creating extremely high quality products. So then, we just have to sprinkle a bit “design culture” on your organisation, right? As always, it’s not that simple.
Building a design culture inside a company is not an easy task because it’s all about relationships, interactions and attitudes. But if we observe all the characteristics of a design culture, we can find some exact methods and techniques to work with.
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