UX Maturity Model: A tool to improve collaboration with the UX team

Our UX Maturity Model arose from many questions and issues, such as:

  • How does UX team involvement in product related decisions benefit us?
  • Why test the product/prototype each week and with only five user tests per iteration?
  • For what reason does a developer attend the meetings at even the wireframing phase?
  • Why meet the product team in person when we can do everything remotely?

Many similar questions come up during meetings (especially kick-offs) and answering them all and justifying the process consumes quite some time and energy. This precious resource could go to the product itself.

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Your Startup Design Kit from Bootstrapping to a Successful Product

Startups are not primarily about making money or creating stuff. Startups exist in order to learn how to build a sustainable business. Sustainability is the key for successful growth. How do we reach that? By applying build-measure-learn cycles and accelerating feedback loops. This learning can be validated scientifically, by running experiments that allow us to test each element of our vision.

startup design

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How we identified worthless app features with customer journey

Just like cancer, a bad feature will slowly kill your app. Finding those features in time may just save your product. To eliminate the harmful features we used customer journey mapping, which is an incredibly useful tool to understand and improve your customer experience. The tool was used as a part of a longer process, we used customer journey mapping as a key element to identify the features we needed in a fashion and lifestyle application. Read More »