Your Startup Design Kit from Bootstrapping to a Successful Product

Startups are not primarily about making money or creating stuff. Startups exist in order to learn how to build a sustainable business. Sustainability is the key for successful growth. How do we reach that? By applying build-measure-learn cycles and accelerating feedback loops. This learning can be validated scientifically, by running experiments that allow us to test each element of our vision.

startup design

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How we identified worthless app features with customer journey

Just like cancer, a bad feature will slowly kill your app. Finding those features in time may just save your product. To eliminate the harmful features we used customer journey mapping, which is an incredibly useful tool to understand and improve your customer experience. The tool was used as a part of a longer process, we used customer journey mapping as a key element to identify the features we needed in a fashion and lifestyle application. Read More »