Although many people think the aim of a product design process is to create something cool and good-looking, this comprises just the tip of the iceberg.
Product design primarily wants to help us understand people’s pains, and create a product that will help them solve these problems. Thus we can create useful products.
Planning the exact steps which the users go through when they use a product also plays a crucial role. Make products easy to use – because otherwise, people will use them once or twice without becoming at all engaged.