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Written by Borbála German and Réka Pető
How Far Do People Trust AI?
In this quantitative research, we aimed to get an overview of the usage of AI-driven tools and to see how much people trust AI and AI tools.


To get a better understanding of people's attitudes and trust toward the concept of AI and AI tools, we ran a survey in Europe. We were especially interested in how much people trust the concept of AI and AI tools, what factors can affect trust, what AI tools people have tried, and what concerns they have.

Our results showed that people in general trust AI, but, gender, industry, and location can affect the level of it. We could also see that people still have concerns related to AI tools, especially towards the output they get. Moreover, the most used tool is ChatGPT, and why? Because people enjoy using it. To learn more, check out our detailed results!

Trust towards AI

People generally trust AI, but gender, industry, and location yield significant influence on it.

General trust in the concept of AI

While many individuals remain unsure, the majority tend to place their trust in the concept of AI.

Bar chart displaying the level of trust in the concept of AI. Participants responded to the question on a scale of 1 to 5 regarding their level of trust in AI, where 1 is not at all, and 5 to completely. The response options are shown on the x-axis.

Gender differences

According to our data, there’s a general trend showing that males tend to have significantly more trust in AI compared to females.

(We examined, and the difference does not arise from more men participating in the sample than women.)

The stacked bar depicts general trust in AI by gender, with men's responses shown in the upper section and women's responses in the lower. Shades of blue denote varying degrees of trust, ranging from lighter to darker tones.

Industry variations

Individuals in the Technical and Industrial Sectors express greater trust in AI compared to those in other industries. They assigned higher trust scores, whereas no significant differences were observed among the remaining groups.

The stacked bar shows the distribution of trust in AI by sector. Responses are from technical and industrial / professional services and business support / commercial, trade, and property management / the services and public sector.

Regional variations

We noted a distinct variation in trust levels across different EU regions. Specifically, individuals from Southern and Eastern Europe showed significantly greater trust in AI compared to North and West.

Regional variations in general trust towards AI are depicted on the stacked bar. Each line represents European regions (East, South, West, North). The level of trust is significantly higher in East and South Europe compared to West and North Europe.