UX Studio Logo
Written by Borbála German and Réka Pető
How Far Do People Trust AI?
In this quantitative research, we aimed to get an overview of the usage of AI-driven tools and to see how much people trust AI and AI tools.


To get a better understanding of people's attitudes and trust toward the concept of AI and AI tools, we ran a survey in Europe. We were especially interested in how much people trust the concept of AI and AI tools, what factors can affect trust, what AI tools people have tried, and what concerns they have.

Our results showed that people in general trust AI, but, gender, industry, and location can affect the level of it. We could also see that people still have concerns related to AI tools, especially towards the output they get. Moreover, the most used tool is ChatGPT, and why? Because people enjoy using it. To learn more, check out our detailed results!

Usage of AI tools

The majority of people utilize AI tools on a weekly basis, and ChatGPT seems to be the go-to choice.

Share of using AI tools

The majority of participants in our sample have already experimented with AI tools.

The diagram shows that 55% of respondents have tried an AI tool before, while 45% of them have never tried any AI tool.

Also, half of those who haven’t are willing to explore them in the near future. This suggests a general openness to embracing AI and utilising AI-powered tools.

The donut chart illustrates the extent of trying AI tools. It is shown in dark blue that 55% of respondents have tried some form of AI tool, while 22% intend to do so in the future. Conversely, 23% have no current plans to try any AI tools.

Effect of experience on trust

It seems evident that individuals who have tried AI tools exhibit higher overall trust in AI.

But, this observation, while expected, also suggests that their trust remains intact even after using these tools - A promising revelation!

In this diagram, trust in the AI concept is displayed based on the usage of AI tools. Dark blue columns indicate individuals who have experimented with AI tools, whereas light blue columns represent those who have yet to try any AI tools.

Frequency of using AI tools

Based on our findings, most participants who have prior experience with AI tools use them on a weekly basis or more frequently.

The bar chart illustrates how frequently respondents who have used an AI tool do so. The x-axis represents time as follows: every day, few times a week, once a week, few times a month, and I have tried but don’t use it on a regular basis.

Purposes and expectations of using AI tools

Our data suggests that people use AI tools for personal reasons rather than professional purposes.

The bar chart shows why respondents use AI tools. The majority use them for either personal or both personal and professional purposes, while significantly fewer use them solely for professional purposes.

Also, saving time appears to be the primary motivation for usage, although there are other significant factors that seem to be important for users.

The lying bar provides a detailed breakdown of the purposes for which participants use AI tools. Each row displays a reason (eg. Saving time, Improving quality), alongside the percentage of respondents who identified with each reason.

Most used AI tools

Participants were provided with a list from which they could choose the tools they use. Here are the top 5 tools they preferred, with ChatGPT emerging as the most favored among them.

The bar chart illustrates which of the listed AI tools (Chatgpt, Bing, Bard, Siri or Alexa, Copilot) respondents use most frequently.

How people decide which tool to use

The majority of participants turn to Google for AI tool recommendations, while also many of them consider suggestions from friends.

The lying bar illustrates how participants generally decide which AI tool to try. The response options are listed on the left side (eg. google search), the right side shows the percentage of respondents who selected each option.