Product Design Course
UX design and research basics in 4 days
9 – 12 July 2019, Budapest
About the UX course
Learn customer-centric digital product design and UX methods from our team in an intensive four-day training where you lead your very first UX design project.
We created this training course for those (managers, designers, developers etc.) interested in UX who wish to learn more about what happens behind the scenes at a UX company. We will focus on doing user research and building prototypes.
The course will be held entirely in English.
It’s great if you are
- enthusiastic
- eager to learn
- interested in UX
This is for you if
- you always wanted to know how UX experts work
- you want to try working in a UX team yourself
- you would like to start working on your own product
You don't need to have
- development skills
- design expertise
- experience with design tools
What the course will cover
If we want to create useful, easy-to-understand and delightful digital products, we must know users and the market. During the course, you’ll learn how to systematically gather feedback about your users and use this information throughout the design process.
- User interviewing
- Field research
- Personas
- Motivations and context
- Workshops: You’ll have a chance to interview users, identify user personas and create your product’s concept!
Product design doesn’t mean just designing pretty screens. UX design should create a full experience. For this reason, we’ll look at the processes users go through, then consciously build our findings into the design. We’ll teach you how to plan an onboarding for your users and what to do to retain them.
- User journey mapping
- Experience map
- Onboarding, learning-curve
- Hooked model
- Workshop: User journey planning for your own project
To get the most out our ideas, we need the tools that allow us to quickly sketch and try them out. It's not about how to use design software. We demonstrate how and when to communicate your ideas and test them.
- Paper-based, low-fidelity and high-fidelity wireframes
- Wireframing how-to and different scenarios
- Visual hierarchy
- Copywriting, microcopy
- Paper sketching workshop
Proper UX research lays the foundation of viable design. We’ll introduce you to observation-based methodologies which can help you gather real user feedback. You’ll learn about the UX methods and tricks well-known tech companies such as Facebook, Google or Prezi use. We’ll also help you find out which research methods fit your specific question best.
- Introduction and comparison of the methods
- Field research, contextual inquiry
- Guerilla usability testing
- Remote and mobile testing methods and tricks
- Five-second testing, ghetto testing
- Card sorting
- A/B testing
- Workshops: Wireframe preparation for the project tasks
How does this design process fit the software development environment? We’ll summarize the lean UX processes and show you examples of how different companies use them. We’ll look at typical projects and share our experience on what a UX-er needs to do in an agile environment.
- What makes something agile or lean during day-to-day work?
- Design processes step by step
- Iterations, long- and short-cycle projects
- Peer review
- Communication
- Landing page project example
- Workshop: Clickable prototypes, peer review
You’ll spend a whole day testing your product with actual users, not your teammates. During the project work, you’ll experience what it means to build and iterate a product based on real user feedback.
- One full day just to practice UX research
- Test the ready screens with users
- Iterate on the wireframe (modifications based on the test)
