Zignaly

A  cryptocurrency trading platform partnered with UX studio to increase its user activation rate and refine onboarding and managing multiple exchange accounts.
finance
UX/UI Design and research
desktop/mobile
3 months

Zignaly is a cryptocurrency trading platform that helps investors make the right trades by either copying other traders or receiving trade suggestions based on technical and fundamental analysis. Apart from improving the suboptimal activation rate, we also refined the process of connecting and managing multiple exchange accounts, as it was causing problems for many users.

Phase1
Kick-off workshops

We ran multiple UX workshops with Zignaly’s team to gain a deeper understanding of their problem and close the knowledge gap regarding its market, customers, and broader product strategy.

Team
1 Researcher

1 Designer
Client’s team
CEO

Head of marketing

Lead developer
Techniques
Remote kick-off in Miro
We used Miro to create personas, user journeys, and job stories.
Phase2
Discovery
validating our initial hypothesis
and defining the problem

We always focus on understanding the users and defining the problem before thinking about solutions.

We interviewed Zignaly’s user base who had signed up but never made their first investment to find the roots of the problems. We also conducted user tests with the existing platform, testing people from Zignaly’s target audience who had never used the product before to get a better sense of the problems that may arise when using Zignaly for the first time.

Based on the tests and interviews, we completed the user journey with real data and observations. This allowed us to easily identify and prioritize the main pain points in that journey and create a clear roadmap for the project.

Communication was easy, and the speed at which UX studio created a high-quality design based on solid research in a quick timeframe was impressive.

Bartolome R Bordallo
Co-Founder & CEO
Phase3
Prototyping 
and iterating

Our designer studied Zignaly’s direct and indirect competitors to see what each of them was doing differently, gain a better understanding of the market, and gather inspiration.

The first prototype was then created based on the insights from the research and competitor analysis. We tested and iterated this on a weekly basis over the remaining duration of the project.

This is a screenshot from our first round of prototyping

As the weeks passed, these problems were tackled one by one until, in the final weeks, test participants were able to perfectly understand the product’s value and use it without any instructions.

Finally, our designer iterated on the look & feel of the design with Zignaly’s head of marketing and, after a few rounds of feedback, applied the final decision to the interface.

Our designer created a look & feel for both light and dark mode
Phase4
Final deliverables

At the end of the project, we exported the final designs to Zeplin, a handoff tool that simplifies collaboration with developers by providing all the specs and ready-to-implement CSS. These designs included all the screens for the features we had been working on, including different states and edge cases, as well as a mobile version and a dark mode. Our designer also crafted a UI kit with clear guidelines and rules that would help Zignaly keep design consistency when developing new features in the future.

Additionally, Zignaly received a research report summarizing all the findings that could help them shape their product strategy.

UX studio went the extra mile by delivering the UI kit, mobile version and the dark mode for Zignaly. Besides, it was great to see that all design decisions were carefully made based on solid research and UX expertise.

Bartolome R Bordallo
Co-Founder & CEO