HOW TO STAND OUT FROM MANY
THE BIG IDEA: CONNECT INSTAGRAM STARS WITH BRANDS
Astrid and Christian are an entrepreneur couple who share the same interest for the fashion and lifestyle industry. They follow several fashion influencers on Instagram. On a vacation trip to Thailand, they decided to create a platform where the communication between influencers and brands could be facilitated. Their idea was brilliant and would have solved several real problems, but as many ideas nowadays, it turned out, it had already been developed by a few other companies.
Interviews & Workshops
WE INTERVIEWED INFLUENTIAL INSTAGRAM STARS
These 16 interviews were crucial to get to know the main target audience. The most important insights came during this phase.
WE GOT ALL THE INFORMATION TOGETHER WITH WORKSHOPS
We traveled to Berlin to meet the team and kick off the project. By participating in workshops like Brand Persona or Customer Journey we gathered some very important information about their users. This cooperative discovery part was very important for the most distinct feature of this platform. We found out that the fashion instagramers need a real community.
OUR BIG DISCOVERY
Influencers work alone.
They need a community.
Sketches & Prototypes
EXPLORE DIFFERENT SOLUTIONS
While sketching and prototyping the entire platform, we encountered a lot of usability issues. And that is ok. This is the right time to face them. The new community area features, like the influencer's search filters, cross promotion campaigns or internal chats were completely new ideas. No other influencer marketing platform has them. From the placement on the navigation to the influencers card design, a lot of changes happened during the process based on the user tests.