Reward Builder

Improving the usability of online employee recognition and engagement platform through user experience research
business services
ux research
desktop
4 weeks

Reward Builder is a US-based startup founded in 2019. The company reached out to us to learn more about how their users perceive the app and its advanced features, where they experience difficulties, and why. The UX studio team conducted user experience research involving actual users.  We collected valuable insights that helped the client make data-driven design decisions.

Phase1
UX expert review

UX review is a 3 to 5 days comprehensive usability evaluation of the product’s main user flows without usability interviews.  

We kicked off our collaboration with an expert review to assess the usability of Reward Builder’s website’s main user flows. Our UX professionals documented their observations on what could have caused misunderstandings and how the client could improve the website's UI.

Team
2 Researchers

3 Designers
Client’s team
CEO

Head of marketing

Lead developer
Techniques
UX expert review

UX studio guided us through the process with a great team that stayed organized, communicated regularly, and worked within a well-defined project structure.

KJ Minchew
Project Manager
Phase2
UX audit

Our researcher conducted six user interviews and testings with small business owners, logistics directors, sales representatives, and design leads to learn more about their needs. We used observation-based research to capture a thorough sense of how users interacted with the website. This research method helped us find high-level design-related issues in various flows.

Team
1 Researcher
Client’s team
CEO

Head of marketing

Lead developer
Techniques
UX audit

During the project, we used Miro for workshops and communicated through email. We jumped on calls to discuss questions and ensure a common understanding among all team members. We also used PingPong for user tests, so the client could observe the recorded sessions.

The UX studio team worked with us to create a highly collaborative process while still leveraging their expertise to help us meet our goals. The deliverables were well defined and completed within the time frame laid out in the project plan. We greatly enjoyed working with the UX studio team, and we recommend UX Studio if you are working to take your platform or product to the next level.

KJ Minchew
Project Manager
Handover
The outcome

As a result of the collaboration, the client received an in-depth research report. Based on our findings and expert recommendations, they’ve started redesigning Reward Builder’s user flows and reorganizing existing content.