Redesigning a giant higher education platform to improve its usability and increase the conversion rate. Read more

Collaboration overview

To raise dwindling conversion rates on the site. is a popular education platform with over 1 million user-sessions a day that is used to search and compare international study programs. We collaborated with the product team to improve the website's user experience and create an appealing visual design.

company name
Keystone Academic Solutions
Oslo, Norway
ux team
2 Designers + 1 Researcher

Our main goal was to increase the contact form conversion rate on the website.

1 — Research and wireframing phase

We’ve collected more than 1300 observations to uncover the main pain points and the areas for improvement.

The research findings have been used to iterate the wireframes during the design process, improve user experience on the website, and create the ultimate design solution.

2— Design solution

We redesigned an existing website with a focus on student needs. We also simplified the filtering option and revised the core value proposition to increase the overall conversion.

Our solution can be easily adapted to different languages without major UI modifications. Hence, saving time and money for our partner.

3— Continuous collaboration

We continue helping with their product strategy, design and development, product features prioritization to embrace their brand’s uniqueness.

We provide support during all stages of the development process to ensure the design is implemented in the right way.

We are thrilled by UX studio’s process. They helped us identify where students drop out and discover what makes users stay longer and get more engaged. The improved user flow and UI is incredible and no details are left to change.

Stefan Helgesson
Strategic Development Director, Keystone Academic Solutions

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